Home traffic to MSN Maps up 175% within a single week

Nielsen//NetRatings says that MSN Maps and Directions, with the launch of its satellite mapping site Virtual Earth, ranked #1 in week-over-week unique audience growth during the final week of July, garnering a substantial 175% and 71% traffic increase at home and at work, respectively. The number of visitors went from 438,000 at home during the week ending July 24, 2005, to 1.2 mln during the most recent week. At work the differential is significant as well, as audience traffic increased from 845,000, to 1.4 mln weekly visitors.