By 2009, In-Stat forecasts a worldwide retail value of $50 bln for annual sales of Hollywood video content sold at retail. By 2009, 41% of US TV Households will be watching movies on HDTV displays. DVD players that support HDMI deliver High Definition quality today, so next-generation High Definition optical products will need to provide “something more”. Over 40% of Japanese households will have wide-screen HDTV sets by 2009, and Europe and other Asian markets are already seeing robust sales of HDTV displays. Portable player products and online download services are likely to lead industry growth, especially in Europe and Asia. The bulk of the Hollywood movie and TV show DVD market value comes from just six countries: Japan, the United States, Canada, the UK, France and Germany.