Health searchers favor general health Web sites

Consumers who conduct online ailment and drug research largely favor general health web sites (54%) and specific ailment-focused sites (37%) over pharmaceutical company sites (4%). Respondents also shared their frequency of conducting online health-related research. While the majority (40%) said that they had conducted online research only two times or less during the past six months, 33% reported research frequency of at least once-a-month, followed by every other month (27%). When asked what would peak their interest in specific drug treatments for their ailments, the majority cited drug samples (55%), followed by e-newsletters to help them learn more (35%) and coupons (10%) as the top incentives, Prospectiv reports.