HDTV sales have increased 52% in unit volume and 39% in dollar volume from January through September of 2006 compared to the same time period in 2005. Sales of HDTVs during the 2005 holiday season (November and December) topped $2.2 bln with over 1.4 mln units sold and are expected to continue to grow 2006. The average price of an HDTV set is down more than 8% year-to-date (January through September) compared to the same time 2005. Prices for LCD and plasma TVs dropped significantly from the 2004 holiday season to the 2005 holiday season with 35% and 41% declines, respectively.
| HDTV holiday sales | ||||
| 2005 vs. 2004 | Average price | |||
| TV Type | Units | Dollars | 2004 | 2005 |
| HD Direct View | -2% | -22% | $1,875 | $1,560 |
| HD LCD | 390% | 217% | $1,755 | $1,133 |
| HD Plasma | 382% | 182% | $5,101 | $2,991 |
| HD Projection | -15% | -20% | $2,130 | $2,019 |
| Source: NPD Group | ||||