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| Industry |
Estimated Spend Q2 2007 |
Estimated Spend Q2 2008 |
% Change |
| Financial Services |
$1,513,499,500 |
$1,107,215,800 |
-27% |
| Web Media |
$903,731,700 |
$ 895,871,500 |
-1% |
| Retail Goods & Services |
$657,760,600 |
$611,790,900 |
-7% |
| Telecommunications |
$541,705,300 |
$512,837,800 |
-5% |
| Automotive |
$208,170,300 |
$301,249,900 |
45% |
| Consumer Goods |
$221,238,600 |
$292,940,800 |
32% |
| Entertainment |
$140,266,100 |
$206,145,600 |
47% |
| Travel |
$201,209,900 |
$202,603,900 |
1% |
| Public Services |
$303,526,000 |
$189,192,800 |
-38% |
| Hardware & Electronics |
$123,106,500 |
$146,290,800 |
19% |
| Source: Nielsen |