| Search Term | Dec-2007 | Dec-2008 | % Change |
| “Coupons” | 7,637 | 19,921 | 161% |
| “Unemployment” | 2,688 | 8,214 | 206% |
| “Discount” | 6,271 | 7,928 | 26% |
| “Mortgage” | 4,518 | 7,756 | 72% |
| “Bankruptcy” | 1,012 | 2,589 | 156% |
| “Foreclosure” | 824 | 1,373 | 67% |
| “Unemployment Benefits” | 215 | 748 | 247% |
| Source: comScore | |||