Global newspaper sales up 2.1% in 2004

Global newspaper sales were up 2.1% in 2004, World Association of Newspapers (WAN) says. Global newspaper sales hit a new daily high of 395 mln in 2004. The five largest markets are China, with 93.5 mln copies sold daily; India (78.8 mln); Japan (70.4 mln); the United States (48.3 mln); and Germany (22.1 mln). The audience for newspaper websites grew 32% in 2004, and 350% over five years from a very low base. 2004 saw the best advertising performance in four years, with a revenue increase of 5.3%.