Global demand for digital cameras to reach 111 mln units in 2008

While overall digital still camera (DSC) shipments continued to grow in 2005, the market began to consolidate as weaker camera vendors exited the market and new consumer electronic vendors enhanced their global presence, IDC says. Global demand will continue to be strong in the short term, with 111 mln units shipping in 2008, but a slowdown is on the horizon. Asia/Pacific and the Rest of the World (ROW) will emerge as powerhouses and account for over 40% of the global DSC shipments in 2010. More vendors will exit the market in the next 18 months.