Gays and lesbians more likely to book travel online

Harris Interactive reveals that gays and lesbians (79%) are more likely than heterosexuals (54%) to say they most often go online to book hotel accommodations for personal travel. Gays and lesbians (16%) are also more likely than non-gays (4%) to cite a hotel’s fair treatment of guests like them as one of their three most important considerations when deciding at which hotel to stay for business purposes. Similarly, by nearly a three-to-one margin, 22% of gays and lesbians say “fair treatment of guests like me” is one of their top three considerations when traveling and staying in a hotel for pleasure, compared to only 8% of heterosexuals.