Gartner analysts tried to put an end to a retail industry myth that radio frequency identification (RFID) tags will cost as little as five cents in the near future. The analysts said passive RFID tags cost from 40 cents to $10 and active tags usually run from $4 or $5 to hundreds of dollars. Gartner predicts that five years out, the most competitive RFID tags will cost about 20 cents, as reported by Tekrati.