For every $1 spent online, consumers spend $1.70 offline

A survey of 3,000 adults found that online research led to $180.7 bln in offline retail sales, 70% more than the $106.5 bln in direct online consumer spending, The Dieringer Group said today in its latest American Interactive Consumer Survey. The survey, conducted during the 12-month period ended June 30, found that consumers spend at least $1.70 offline after online research for every consumer dollar spent directly online.