Fewer than 2% of US Internet households pay for Internet video

Fewer than 2% of Internet households purchased digital video content in Q1 2007. 30% of consumers who purchase video for download, purchased just one digital video title per quarter and only 14% of digital video consumers reported using digital video download services at least once a month. NPD estimates that P2P users download over 100 mln commercial size movie and TV files annually. The video files on PCs in the US cover a broad range of content types. Adult content (pornography) was found on the PCs of nearly one-third of all US households (39%). By comparison, movie and television content was saved by just 19% and 18% (respectively) of US households.