Favorite part of watching the Super Bowl

49% of comScore respondents said that the game was their favorite part of the Super Bowl festivities, 26% actually preferred watching the ads. Males, in particular, were significantly more likely to prefer watching the game itself, while females preferred watching the ads. Females were also more likely than males to prefer spending time with friends and family and watching the halftime show.

Activity Total Male Female
Watch the game 49% 65% 33%
Watch the ads 26% 16% 35%
Spend time with friends/family 18% 15% 20%
Watch the half time show 6% 3% 9%
Source: comScore