Retail sites dominated the top-gaining site category rankings for December 2007, led by the Toys category, up 65% to 4.9 mln visitors. The category was led by Eveiletjeux.com – part of the Groupe PPR property, with 3.3 mln visitors (up 39%). Other retail-related categories experiencing gains included Fragrances/Cosmetics (up 21% to 3.4 mln visitors), Sports/Outdoor (up 18% to 3.5 mln visitors), and Jewelry/Luxury Goods/Accessories (up 12% to 2.4 mln visitors). The Shipping (up 39% to 1.8 mln visitors) and e-cards categories (up 34% to 4 mln visitors) also saw increased activity due to the holiday season.
Category | November 2007 | December 2007 | Growth, YTY |
French Internet Audience | 28,244 | 28,729 | 2% |
Toys | 2,984 | 4,917 | 65% |
Shipping | 1,298 | 1,809 | 39% |
Online Trading | 318 | 433 | 36% |
e-cards | 3,008 | 4,034 | 34% |
Retail – Food | 1,099 | 1,329 | 21% |
Fragrances/Cosmetics | 2,784 | 3,355 | 21% |
Sports/Outdoor | 2,964 | 3,504 | 18% |
Entertainment – News | 7,369 | 8,432 | 14% |
Teens | 5,577 | 6,226 | 12% |
Jewelry/Luxury | 2,108 | 2,351 | 12% |
Source: comScore