The consumer goods category once again saw significant growth gaining 23% to nearly 36 mln visitors, according to comScore. OfficeMax led the category with 15.3 mln visitors, up 170%. Other consumer goods sites achieving growth included QVC Sites, up 3% to 6.1 mln visitors, and Hammacher Schlemmer’s site Hammacher.com, up 9%to 807,000 visitors. The retail – music category posted a 17% increase to nearly 28 mln visitors, led by Barnes & Noble with 9.3 mln visitors (up 20%), CDUniverse.com with 3.5 mln visitors (up 4%) and eMusic with 3.4 mln visitors (up 89%). December saw shipping sites jump as consumers shipped and anxiously awaited their holiday deliveries. The category rose 21% to 37 mln visitors for December, with UPS Sites leading the category with 18.3 mln visitors (up 34%), followed by USPS.com with 16.8 mln visitors (up 19%) and FedEx with 12.3 mln visitors (up 28%).
| November 2007 | December 2007 | Growth, YTY | |
| Total Internet : Total Audience | 182,362 | 183,619 | 1% |
| Fragrances/Cosmetics | 16,592 | 21,512 | 30 |
| Consumer Goods | 29,100 | 35,936 | 23 |
| Jewelry/Luxury Goods/Accessories | 19,688 | 24,036 | 22 |
| Shipping | 30,693 | 36,990 | 21 |
| Retail – Music | 23,846 | 27,933 | 17 |
| Gay/Lesbian | 2,043 | 2,367 | 16 |
| Retail – Food | 16,629 | 19,000 | 14 |
| Weather | 60,132 | 68,388 | 14 |
| Sports/Outdoor | 32,244 | 36,586 | 13 |
| Flowers/Gifts/Greetings | 39,753 | 44,594 | 12 |