In December 2007, news sites attracted increased visitation, with both the government’s anticipated pension plan and Prime Minister Fukuda’s official visit to China creating increased interest in national affairs. Mainichi.jp gained 50% to 5.8 mln visitors, making it the top-gaining property for the month, while Jiji.com increased 29% to 2.7 mln visitors. The holiday season prompted growth to several Web properties in December. Both Disney Online (up 39 percent to 2.7 million visitors) and Nintendo Co. (up 17 percent to 3.4 million) gained as shoppers searched for holiday gifts. The New Year’s holiday sparked growth to JapanPost.jp, as people sent greeting cards for the occasion, and to restaurant navigation site HotPepper.jp as visitors planned Christmas and Forget-Year parties. TV sites also gained with the airing of year-end television specials, leading to 28-percent increases for NTV.co.jp and NHK.or.jp.
| Property | November 2007 | December 2007 | Change, % |
| Total Audience | 54,153 | 54,348 | 0 |
| MAINICHI.JP | 3,860 | 5,784 | 50 |
| Disney Online | 1,942 | 2,701 | 39 |
| JAPANPOST.JP | 4,481 | 6,047 | 35 |
| JIJI.COM | 2,123 | 2,741 | 29 |
| NTV.CO.JP | 3,060 | 3,932 | 28 |
| NHK.OR.JP | 3,923 | 5,015 | 28 |
| ATWIKI.JP | 2,949 | 3,653 | 24 |
| NIKKANSPORTS.COM | 3,423 | 4,162 | 22 |
| HOTPEPPER.JP | 3,666 | 4,341 | 18 |
| Nintendo Co. | 2,907 | 3,392 | 17 |
| Source: comScore | |||