1.4 bln euros will be spent on search engine marketing in Europe, Forrester Research says. This will result in 65% YTY growth. By 2010, European marketers will spend almost 3 bln euros, up from 856 mln in 2004, on search marketing. In the UK, the largest online advertising market in Europe, search marketing is expected to grow to over 1 bln euros in 2010, up from 763 mln euros at the end of 2005. France will own 19% of search marketing spend in Europe by the end of 2005 and 31% by 2010. Germany search engine marketing spending totaled 165 mln euros, but is expected to slow down and will reach 399 mln euros in 2010.