Following a slower Q2 2006 impacted by the World Cup and channel inventory clearance, EMEA PC shipments returned to healthier levels in Q3 2006, beating expectations with a YTY growth of 11.2%, according to IDC. Demand for notebooks continued unabated in the consumer space, fueled by very attractive price points, active marketing campaigns, and a buoyant back-to-school season. Consumer desktop sales proved disappointing, however, despite aggressive promotions in the retail channel, while commercial sales remained soft as expected in the absence of major refresh cycles.
| EMEA PC market in Q3 2006 | |||||
| Shipments, 000 | Share | Growth | |||
| Q3 2005 | Q3 2006 | Q3 2005 | Q3 2006 | YTY | |
| Hewlett-Packard | 2,578 | 3,145 | 16.3% | 17.8% | 22.0% |
| Dell | 1,916 | 2,040 | 12.1% | 11.6% | 6.4% |
| Acer | 1,496 | 2,032 | 9.4% | 11.5% | 35.8% |
| Fujitsu Siemens | 1,248 | 1,152 | 7.9% | 6.5% | -7.7% |
| Toshiba | 604 | 858 | 3.8% | 4.9% | 42.1% |
| Others | 8,019 | 8,413 | 50.6% | 47.7% | 4.9% |
| Total EMEA | 15,862 | 17,639 | 100.0% | 100.0% | 11.2% |
| Source: IDC | |||||