NPD asked US consumers whether economic recession impacted their choice of shopping venues.
| No impact – I still shop where I’ve always shopped | 55% |
| Little impact – I’ve changed just one or two of the retailers I’ve shopped at | 26% |
| Medium impact – I’ve changed many of the retailers I’ve shopped at | 15% |
| Strong impact – I’ve changed all of the retailers I’ve shopped at | 4% |
| Source: NPD Group | |