comScore’s data reveal that online sales reached $12.42 bln in November 2006, an increase of 25% versus November 2005. This gain is being driven by a 17% increase in the number of online buyers, coupled with a 7% increase in the average dollars spent per buyer.
| E-commerce growth in November 2006 | |
| E-Commerce Spending | 25% |
| Number of Buyers | 17% |
| Dollars Per Buyer | 7% |
| Source: comScore | |