comScore’s data reveal that online sales reached $12.42 bln in November 2006, an increase of 25% versus November 2005. This gain is being driven by a 17% increase in the number of online buyers, coupled with a 7% increase in the average dollars spent per buyer.
|E-commerce growth in November 2006|
|Number of Buyers||17%|
|Dollars Per Buyer||7%|