Canon sees digital SLR camera sales double by year-end 2006. Single lens reflex cameras also attributed to Canon’s leading market share of 16.8% in European digital camera market. IDC says that while digital SLR cameras represent less than 3% of the market in unit shipments, their revenue share is higher, since frequently they sell for $1,000 and above. Canon sees 25-30% unit shipments growth per year in this segment.