The worldwide market for digital still cameras is leveling off at about $18 bln per year, according to IC Insights. Nearly 82 mln stand-alone digital still cameras are expected to be sold worldwide in 2007, which would represent a 7% increase from 2006. Digital still camera unit sales are projected to increase 13% in 2006. Despite the projected 7% growth in 2007 unit shipments, lower average selling prices will result in zero revenue growth for digital still cameras in 2007.