The percentage of online Americans in each demographic category who have a profile on a social network website:
| All adults | 35% |
| Sex | |
| Men | 35 |
| Women | 35 |
| Age | |
| 18-24 | 75 |
| 25-34 | 57 |
| 35-44 | 30 |
| 45-54 | 19 |
| 55-64 | 10 |
| 65+ | 7 |
| Race | |
| White, non-Hispanic | 31 |
| Black, non-Hispanic | 43 |
| Hispanic | 48 |
| Annual Household Income | |
| Less than $30,000 | 45 |
| $30,000 – $49,999 | 38 |
| $50,000 – $74,999 | 30 |
| $75,000 + | 31 |
| Education | |
| Less than HS | 43 |
| HS grad | 31 |
| Some college | 41 |
| College grad | 33 |
| Locale | |
| Urban | 34 |
| Suburban | 26 |
| Rural | 23 |
| Source: Pew Internet Project | |