| Financial News & Research demographics | Audience, May 2007 | May 2008 | Growth |
| Total Audience | 47,493 | 64,287 | 35% |
| Age | |||
| Persons Under 50 | 35,222 | 46,405 | 32% |
| Persons 50+ | 12,271 | 17,882 | 46% |
| HH Income (US) | |||
| Under $60K | 20,233 | 26,155 | 29% |
| $60K+ | 27,260 | 38,132 | 40% |
| Children in Household | |||
| Children: No | 20,216 | 26,745 | 32% |
| Children: Yes | 27,277 | 37,542 | 38% |
| Household Size | |||
| HH Size: 1-4 Persons | 38,319 | 49,848 | 30% |
| HH Size: 5+ Persons | 9,174 | 14,439 | 57% |
| Source: comScore | |||