Prices of list rentals are declining across the board and – for the first time ever – show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index. The categories tracked include cost-per-lead consumer and B2B programs and white-paper syndication programs: ?ost-per-lead consumer programs averaged $1.15 per lead, a 4.17% decrease from Q2 2008; cost-per-lead B2B programs averaged $4.80 per lead, a 2.4% decrease from Q2 2008; white paper syndication cost-per-lead programs showed an average of $12.50 per download, a 3.85% decrease.