Context: Tablet PCs in Europe

Tablet shipments fell in May and June but sales rose again in July, up 16.7%. Perhaps inventory clearance or price cuts have something to do with little jump – average selling prices fell 16.7% in July. HP is the early market leader in tablet sales, but it’s finding the going tough too; July sales in Western Europe were down 33.3% in July, compared with the April high.

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