Question: Are you in favor of “a la carte” pricing? Date: August 2008
| Response | Total Respondents | American | Continental | Delta | Southwest | United |
| Yes | 48.5 | 56.5 | 48.6 | 48.6 | 50.1 | 53.8 |
| No | 37.3 | 31.6 | 37.8 | 40.1 | 35.3 | 29.7 |
| Not sure | 14.2 | 11.9 | 13.5 | 11.3 | 14.6 | 16.4 |
| Source: comScore | ||||||