Commercial email in health services companies will grow by almost 25% in 2007-2012

By 2012, these companies will expend most of their advertising dollars on the internet, according to Direct Association Marketing Direct . Commercial email, for instance, is projected to grow by almost 25% each year from 2007 to 2012. Direct marketers in the health services industry overwhelming employ direct mail campaigns (89%). About 70% are multichannel campaigns.