What are college students doing online? According to the latest report from the NACS Foundation, they are not buying course material, as only 11% turn to their bookstore?s Web site for such material. On the other hand, a whopping 85% go straight to their bricks-and-mortar bookstores for their textbooks and course books. Ipsos-Reid found in September of last year that most college students (74%) go online for personal reasons, but the second-most popular reason for going online is for school, cited by 24% of the student respondents.