China passed the United States in 2007 to become the country with the largest number of Internet users. China’s online population is forecast to grow from 275 mln users in 2008 to 375 mln users in 2012. Worldwide spending on Internet advertising will total $65.2 bln in 2008, which is nearly 10% of all ad spending across all media. This share is expected to reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide, according to IDC.