Web-to-TV streaming services to generate $2.9 bln by 2013

Over 40% of young adult US households view Internet video on the TV at least once per month, In-Stat found. Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013. Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 mln. Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet. In five years, there will be 7.4 mln US broadband households that use media center PCs for streaming Web-to-TV content.

Demographics of Social Network Users

The percentage of online Americans in each demographic category who have a profile on a social network website:

All adults 35%
Sex
Men 35
Women 35
Age
18-24 75
25-34 57
35-44 30
45-54 19
55-64 10
65+ 7
Race
White, non-Hispanic 31
Black, non-Hispanic 43
Hispanic 48
Annual Household Income
Less than $30,000 45
$30,000 – $49,999 38
$50,000 – $74,999 30
$75,000 + 31
Education
Less than HS 43
HS grad 31
Some college 41
College grad 33
Locale
Urban 34
Suburban 26
Rural 23
Source: Pew Internet Project

US Internet ad revenues reached $6.1 bln in Q4 2008

US Internet advertising revenues remain strong, topping $23 bln, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Full-year 2008 revenues totaled a record $23.4 bln, exceeding 2007’s performance, itself the former record of $21.2 bln, by $2.2 bln or 10.6%. Q4 2008 revenues of $6.1 bln mark the first time the interactive advertising industry achieved, and surpassed, $6 bln in a single quarter. The figures represent a $154 mln or 2.6% increase from Q4 2007, which had revenues of $5.9 bln. This is the fifth consecutive year of record results.

Demographics of Adult Gamers

The percentage of Americans in each demographic category who report playing games online or offline, using a computer, cell phone or any other kind of gaming device:

All adults 53%
Sex
Men 55
Women 50
Age
18-29 81
30-49 60
50-64 40
65+ 23
Race
White, non-Hispanic 51
Black, non-Hispanic 51
Hispanic (English-speaking) 63
Annual Household Income
Less than $30,000 52
$30,000 – $49,999 59
$50,000 – $74,999 62
$75,000 + 56
Education
Less than HS 40
HS grad 51
Some college/College grad 57
Locale
Urban 56
Suburban 53
Rural 47
Source: Pew Internet Project

Top US video sites in February 2009

Video Brand Streams, 000 Audience, 000
YouTube 5,158,727 88,136
hulu 308,806 9,473
Yahoo! 250,425 24,085
Nickelodeon Kids and Family Network 209,465 6,039
Fox Interactive Media 194,255 14,376
ABC.COM 187,128 6,716
MSN/Windows Live 162,900 12,198
Turner Sports and Entertainment Digital Network 125,067 5,961
MTV Networks Music 100,076 4,410
CNN Digital Network 99,846 8,377
Source: Nielsen

Top video sites by unique viewers in December 2008

Property Audience, 000 Videos
per Viewer
Total Internet 149,587 95.7
Google Sites 100,092 59.0
Fox Interactive Media 56,895 7.8
Yahoo! Sites 42,761 7.7
AOL LLC 31,522 6.3
Microsoft Sites 29,534 8.4
Viacom Digital 27,370 10.6
Hulu.com 24,572 9.8
Turner Network 20,499 9.0
Time Warner – Excl. AOL 17,294 2.8
CBS Corporation 14,840 3.7
Source: comScore

Top video sites by videos viewed in December 2008

Property Videos, 000 Share, %
Total Internet 14,318,722 100.0
Google Sites 5,905,854 41.2
Fox Interactive Media 444,865 3.1
Yahoo! Sites 330,025 2.3
Viacom Digital 290,558 2.0
Microsoft Sites 247,903 1.7
Hulu.com 240,585 1.7
AOL LLC 197,135 1.4
Turner Network 183,948 1.3
Disney Online 148,434 1.0
ESPN 102,542 0.7
Source: comScore

Reasons for having multiple social networking profiles

Why do you have more than one online social network profile?

% of SNS users with multiple profiles
My friends use many different websites so I have more than one profile to stay in touch with them 24%
Some profiles are professional, others personal 19
I just use different sites 6
I have an older profile on a site I don’t really use anymore 4
I have different profile for different parts of my personality 4
It’s fun 3
I have a profile so I can view content on the network website 3
It was just something to do 3
Some profiles are specifically for gaming 2
Someone else told me to sign up for a particular site 1
Other 26
Source: Pew Internet Project

Top ad carriers in January, 2009

Rank Property Unique Visitors (000) Reach %
  Total Audience 191,863 100%
1 Platform-A 174,586 91%
2 Yahoo! Network 164,712 86%
3 ValueClick Networks 160,261 84%
4 Google Ad Network 158,481 83%
5 Traffic Marketplace 146,903 77%
6 Yahoo! Sites 146,131 76%
7 Specific Media 145,929 76%
8 Tribal Fusion 143,869 75%
9 Google 143,116 75%
10 24/7 Real Media 141,604 74%
11 Tremor Media – Potential Reach 136,867 71%
12 Casale Media – MediaNet 136,772 71%
13 Turn, Inc 132,949 69%
14 Adconion Media Group 130,717 68%
15 interCLICK 126,706 66%
16 CPX Interactive 125,764 66%
17 DRIVEpm 125,255 65%
18 ADSDAQ by ContextWeb 121,022 63%
19 Revenue Science 114,122 59%
20 Digital Broadcasting Group 111,698 58%
21 MSN-Windows Live 111,695 58%
22 Collective Network 111,322 58%
23 Burst Media 109,043 57%
24 AOL Media Network 108,441 57%
25 BrightRoll Video Network 98,179 51%
26 AdBrite 89,649 47%
27 YOUTUBE.COM 82,772 43%
28 Centro – Potential Reach 81,559 43%
29 Vibrant Media 79,908 42%
30 MYSPACE.COM 75,639 39%
31 NNN Total Newspapers: U.S. 74,800 39%
32 Ask Network 74,742 39%
33 Pulse 360 71,075 37%
34 Gorilla Nation Media 68,684 36%
35 IAC Ad Solutions 66,759 35%
36 Undertone Networks 66,083 34%
37 Career Ad Network 65,936 34%
38 ITN Digital Networks 65,705 34%
39 Kontera 64,928 34%
40 TattoMedia 61,677 32%
41 IB Local Network 58,414 30%
42 EBAY.COM 57,520 30%
43 Adify 57,380 30%
44 FACEBOOK.COM 57,232 30%
45 MSN.COM Home Page 56,481 29%
46 Glam Media 55,293 29%
47 AMAZON.COM 54,562 28%
48 NNN Top 25 52,326 27%
49 Business.com Network 51,586 27%
50 QuadrantONE 47,754 25%
Source: comScore

Social Networking usage in Asia-Pacific December 2008

% Reach Average
Minutes per
Visitor
Average
Visits per
Visitor
Asia Pacific 60.6 137.0 11.4
Singapore 74.3 175.6 19.1
Australia 68.3 224.3 17.8
South Korea 68.0 277.8 15.1
Malaysia 66.6 181.2 14.2
Hong Kong 62.8 127.7 13.7
New Zealand 62.8 185.7 13.8
India 60.3 110.4 10.4
Japan 50.9 72.8 9.9
China 45.6 89.5 7.4
Taiwan 42.4 36.1 5.1
Source: comScore

Internet ads to reach $147 bln globally by 2012

The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012. Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln globally in 2012, representing a 23.4% CAGR. Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21%.

During the forecast period (2007-2012), the United States will see interactive advertising revenues grow from $22.5 bln to $62.4 bln (22.6% CAGR), with interactive revenues in Canada increasing from $1.3 bln to $3.3 bln (21.3% CAGR).

Top job search sites in December 2008

Dec-2007 Dec-2008 % Change
Total Internet : Total Audience 183,619 190,650 4
Job Search 12,445 18,826 51
CareerBuilder.com Job Search 5,132 9,121 78
Yahoo! HotJobs Job Search 2,282 5,605 146
Indeed.com Job Search 2,712 5,106 88
Monster.com Job Search 4,131 3,776 -9
Simply Hired, Inc. 1,188 3,104 161
JOB.COM Job Search 731 1,237 69
MSN Careers by CareerBuilder.com 593 1,004 69
AOL Find a Job by CareerBuilder.com 504 856 70
Jobs.net Job Search 350 368 5
Jobster.com Job Search 186 365 97
Source: comScore

Who visited job search Web sites in December 2008

Demographic Segments Dec-2007 Dec-2008 Point Change
Gender
All Males 53.5% 46.3% -7.2
All Females 46.5% 53.7% 7.2
Age
Persons: Under 24 16.6% 15.3% -1.4
Persons: 25-49 57.8% 62.7% 4.8
Persons: 50+ 25.5% 22.0% -3.5
Household Income
Under $75,000 56.2% 53.1% -3.1
$75,000+ 43.8% 46.9% 3.1
Presence of Children in Household
Children: No 42.0% 46.6% 4.7
Children: Yes 58.0% 53.3% -4.7
Region (U.S.)
West North Central 6.5% 7.2% 0.7
Mountain 8.3% 6.5% -1.8
Pacific 14.3% 10.9% -3.3
New England 8.0% 3.9% -4.1
Mid Atlantic 14.3% 10.7% -3.6
South Atlantic 19.0% 27.5% 8.5
East South Central 5.7% 6.5% 0.9
West South Central 5.9% 9.8% 3.9
East North Central 18.0% 16.9% -1.1
Source: comScore

Top Online Gaming Sites in December 2008

Dec-2007 Dec-2008 % Change
Total Audience 183,619 190,650 4
Online Gaming 67,457 85,977 27
Yahoo! Games 16,184 19,468 20
EA Online 12,673 15,369 21
Disney Games 11,933 13,458 13
WildTangent Network 7,650 13,306 74
Addictinggames.com 9,706 11,343 17
AOL Games 8,380 10,750 28
MSN Games 9,685 10,263 6
Miniclip.com 7,264 8,636 19
Nick.com Games 6,020 7,092 18
Spil Games 1,821 6,715 269
Source: comScore