Wi-Fi network use will nearly double in homes around the world come 2016, according to Strategy Analytics. Already used in some 439 mln households worldwide, equivalent to 25% of all households, Wi-Fi home network penetration will expand to 42%, reaching nearly 800 mln by 2016.
58% of online consumers currently own a mobile phone capable of connecting to the Web. Of the online consumers with Web-enabled phones, 21% own a smartphone, 8% own an iPhone(TM), and 29% own another type of Web-enabled phone. 42% of PriceGrabber survey respondents said they own a non-Web-enabled phone capable of using voice and text service plans only. iPhone, released on June 29, 2007, jump-started mainstream smartphone adoption, with 75% more online consumers purchasing their first Web-enabled phone in 2007 compared with 2006. Despite the economic climate, 8% of online consumers purchased their first Web-enabled phone in Q1 2009.
10% of online consumers said they purchase online from their mobile device, 16% compare prices and another 16% research product details/specifications. Of the online consumers making purchases from their mobile phones, 58% have purchased digital content for their phone, 51% have purchased consumer electronics, 37% have purchased computers, 36% have purchased books, and 31% have purchased clothing. Smartphone and iPhone owners are comfortable using the mobile Internet to make purchases. 56% of Apple iPhone owners and 28% of smartphone owners already are comparing prices online with their mobile phones. Additionally, 27% of iPhone owners and 35% of smartphone owners anticipate that they will be comparing prices within two years.
Many next-generation LBS applications such as social networking, local search, advertising, and geo-tagging are expected to be used in urban and indoor environments where GPS either underperforms in terms of fix times or accuracy, or fails altogether. So alternative positioning technologies such as Wi-Fi and Cell-ID will become increasingly important. Since no single positioning technology can provide this, the future will be about hybrid positioning systems, combining A-GPS, Cell-ID, Wi-Fi, cellular, motion sensors, and even TV broadcast and proximity technologies such as Bluetooth, NFC and RFID. A-GPS, Wi-Fi and Cell-ID will be the winning combination offering accuracy, availability, interoperability and short fix times at low cost. It will represent 25% of all positioning solutions by 2014. Stand-alone Cell-ID and/or Wi-Fi will remain important in regions with low GPS handset penetration, ABI Research said.
The market opportunity for third-party software written for cellular base stations and other infrastructure will increase by about $1 bln dollars by the middle of 2010, according to ABI Research. In the past, over 95% of the base station bill of materials was hardware, but now they use off-the-shelf hardware and 10% to 20% software.
Managed services for mobile networks returned about $19 bln revenue in 2008, ($5.8 bln for network services and $13.4 bln for IT-related services.) Europe led managed services adoption: Tier One operators there face stiff competition, so they have turned to managed services to improve their margins. According to a new study from ABI Research, that $19 bln figure represents only a small part of the potential addressable market.
Shipment data for the cellular modems used to connect laptops and netbooks to the Internet indicate that more than 35 mln of the devices hit the market in 2008. Of that total, the majority were the external USB modems that mobile operators have been pushing for some time. Continued growth has been bolstered as mobile operators have bundled USB modems with netbooks in attractively subsidized price plans. A further 3.5 mln were embedded modems, built into the computers, ABI Research found.
An ABI Research survey of US smartphone users who installed applications on their devices in 2008, conducted in November 2008, reveals that a surprising 16.5% spent between $100 and $499. That level of spending is especially significant given the low cost of most mobile applications, ranging from as little as a dollar or two at Apple’s iPhone App Store, to at most about $25.
According to Berg Insight, the market for LBS platforms and middleware in Europe will return to growth in the coming years, with demand driven by E112 requirements and increasing adoption of A-GPS. Annual revenues in Europe for mobile location platforms, including A-GPS servers and middleware platforms, are projected to grow from about 17 mln Euros in 2008 to 34 mln Euros in 2014. Mobile operators are now responding by investing in network-based location technologies and new services. Particularly A-GPS will become very important as the installed base of GPS-enabled handsets in Europe is projected to reach 270 mln devices in 2014. Established LBS industry players will however face competition from new market entrants such as handset manufacturers and Internet players such as Google whose primary interest is to attract users for new services. In response the traditional LBS vendors will be compelled to deliver superior performance in close cooperation with mobile network operators.
Sometime late in 2009, the estimated number of mobile small-medium businesses in the world (those with between five and 99 employees who use smartphones when travelling) will pass 200 mln. In some regions, 99% of all businesses are classed as small-medium, according to ABI Research.
Shipments of Wi-Fi-enabled cellular handsets will double in volume by the end of 2010, compared to January 2008, and that growth curve is expected to continue through 2013. While Nokia leads the market in Wi-Fi-enabled handsets due to the sheer volume of its portfolio, Wi-Fi models only represent a small fraction of the range. In contrast, every Apple iPhone has Wi-Fi, and due to its ease of use and the seamless iTunes experience, more iPhone users – as many as 75% — are using their Wi-Fi regularly. Contrasting again, HTC’s handset lineup is 80% Wi-Fi-equipped, but only 10% of its users are employing the Wi-Fi capability.
94% of corporate developers expect development of wireless enterprise applications to either increase or stay the same in the coming year. Evans’ Wireless Development Survey, completed in December 2008, revealed that 47.6% believe development will increase, while 46.4% expect it to remain constant.
Philippine small and medium-sized enterprises have reached a good degree of enterprise mobility and WLAN adoption, either throughout or in specific areas in their organizations, according to IDC. 49% of organization confirmed that at least 50% of their workforce have access to enterprise mobility devices, while 46% have access to WLAN infrastructure. Based on the survey, the most popular basic applications were group calls, personal information manager, SMS and SMS applications and mobile email services. These services are being used by 44% to 49% of organizations interviewed. Among advanced mobile applications, the most commonly adopted are services such as mobile access to corporate VPN and enterprise applications with 40% and 44% adoption rate respectively.
|Site Category||YTY Growth in Unique Visitors|
|All internet users||Laptop WiFi users|
|Use webmail services||56%||64%|
|Store personal photos online||34||44|
|Use online apps such as Google Docs||29||38|
|Store personal videos online||7||13|
|Pay to store computer files online||5||10|
|Back up hard drive to an online site||5||9|
|Source: Pew Internet Project|
The worldwide wireless LAN (WLAN) semiconductor market is expected to pass the 4 bln USD mark by 2012 with a compound annual growth rate (CAGR) of 22.8%. While PCs will remain the largest application segment for WLAN semiconductors, mobile phone applications will grow at a CAGR of 49.3% and become the second-largest category for WLAN semiconductor revenue by 2012. IDC expects the MIMO-enhanced 802.11n technology to be the next growth driver for this market as the higher throughput and range provide a great opportunity for new applications and usage models, according to IDC.
In Q2 2008, US mobile subscribers sent and received on average 357 text messages per month, compared with making and receiving 204 phone calls a month, according to Nielsen. In the first quarter of 2006, Americans sent and received 65 text messages per month. The number of messages sent and received today has increased 450%. In June 2008, American cell phone subscribers sent about 75 bln SMS text messages, averaging about 2.5 bln messages per day. This represents an increase of 160% over the 28.8 bln messages reported in June 2007.
25% of all adults (or 34% of internet users) have gotten online away from home or work using a laptop and a WiFi wireless connection. However, the practice of using WiFi connections away from home or work for online access is mainly the province of home broadband users. Some 40% of home broadband users have done this compared with 12% of those who use dial-up to go online from home. Put differently, 95% of those who say they have used a WiFi connection to go online are home broadband users, according to the Pew Internet Project.
CTIA announced that wireless data service revenues for the first half of 2008 rose to $14.8 bln. This represents a 40% increase over the first half of 2007, when data revenues totaled $10.5 bln. Wireless data revenues now amount to 20% of all wireless service revenues, and represent money that consumers spend on non-voice services. Text messaging again set new records, with 75 bln messages reported in the month of June 2008 alone – about 2.5 bln messages a day. This represents an increase of 160% over the 28.8 bln messages reported in June 2007. Wireless subscribers continue to capture and send more pictures and other multi-media messages, more than 5.6 bln MMS messages in the first half of 2008 – almost as many as were sent in all of 2007.
As of June 2008, the industry survey recorded more than 262 mln wireless users. This represents a year-over-year increase of nearly 20 mln subscribers. The industry’s 12-month record for subscriber growth was reached in 2005, when 25.7 mln new users came online. Other highlights of the survey include: wireless customers using more than 1.12 trln minutes in the first half of 2008, up 10.9% over the first half of 2007, and generating more than $72 bln in total wireless revenues in six months.
By 2013, nearly 2.4 bln units of Bluetooth-enabled equipment will ship worldwide, with more than half that number representing cell phones, and when headsets are added, it brings the phones and headsets to more than 75% of the Bluetooth market, said ABI Research. Worldwide, by 2013, nearly 30% of all new cars will include hands-free features. Bluetooth aftermarket – independent makers of add-on vehicle products – is thriving. In 2007, it was around 25 mln units, a 54% increase from 2006.
|Subscribers, 000||% Reach|
|All Mobile Subscribers||49,000||100.0%|
|Played a game by any means during month||10,944||22.3%|
|Played native/preloaded games||8,575||17.5%|
|Played downloaded games||3,736||7.6%|
|Played Streamed Games/Used browser to play games||256||0.5%|
The smartphone market is expected to grow 52% in 2008 compared to 2007, to 190 mln units. That’s 15%, or $65 bln-worth, of the total 1.28 bln handsets expected to be sold 2008. In 2012, Gartner expects smartphone unit sales to reach over 700 mln of the total 1.8 bln handset market; that’s 65%, or $200 bln-worth, of the total $312 bln mobile phone market at that time.
|Search Term||Searches, 000|
|IPHONE WEB APPS||118|
|1||Email (57%)||Entertainment (34%)||Games (38%)||Entertainment (55%)||Email (65%)||Email (46%)|
|2||Music (27%)||Search (29%)||Email (33%)||Games (36%)||Weather (41%)||Search (25%)|
|3||Entertainment (25%)||Email (24%)||Entertainment (21%)||Music (31%)||Search (29%)||News/Politics (24%)|
|4||Games (18%)||Music (24%)||Music (18%)||News/Politics (26%)||News/Politics (26%)||Weather (24%)|
|5||News/Politics & Movies (tied 12%)||Games (24%)||Sports (15%)||Business/Finance (18%)||City Guides/ Maps (24%)||Sports (22%)|
Wireless phone customers who call their provider when experiencing a problem are waiting on hold longer than in the past to speak with a service representative, according to the JD Power and Associates. The average amount of time wireless customers spend on hold before speaking with a customer service representative in 2008 is 4.4 minutes—up 34% from the average hold time in 2003 (3.3 minutes). 49% of wireless customers have contacted the customer care service center for assistance within the past year—an increase from 47% reported six months ago. Among customers who contacted the service department, 34% did so due to service/equipment issues. Verizon Wireless ranks highest in wireless customer care performance with an index score of 103, followed by Alltel (102), T-Mobile (100) and AT&T (97).
Among customers who contact their provider, 75% do so by telephone while 24% do so by visiting their provider’s retail store. E-mail/Internet interactions account for only 1% of customer contacts. The average number of reported phone contacts needed to resolve a customer inquiry is 1.76, down from 1.91 contacts in the last reporting period. Customers who visit the provider’s retail store for service inquiries report waiting an average of 7 minutes before speaking with a representative. Ehsan Bayat, owner of the largest Wireless company in Afghanistan has taken these statistics into account and is implementing faster ways to serve his clients.
Wireless subscriber growth is slowing due to market saturation, with US carriers adding only 26 mln new subscribers in the next five years to reach 266 mln in 2013. Adoption by teens and young adults will become nearly ubiquitous as the majority of the demographic already have cell phones, and 31% of parents with children ages 10 to 12 reported that their children also have cell phones, JupiterResearch says.