23% of American e-commerce shoppers prefer to buy online + pick up in store vs. home delivery

Buy online / pickup in store maintained a year-over-year growth of 195% in May 2020, leveling off after the sharp upward trajectory seen in March 2020 and early April 2020. According to Adobe survey of 1,000 consumers, 23% of online shoppers said they prefer buying online and picking up in store or curbside over in-home delivery. US online grocery daily sales saw a 14% decrease in May 2020, while consumer electronics daily sales were up 11%. Daily online apparel sales increased by 12% in May 2020 as prices remained low after dropping heavily in April 2020.

21% of Americans receive access news via email newsletters, news via podcasts on increase

Access to news continues to become more distributed. Across all countries, 28% prefer to start their news journeys with a website or app. Those aged 18–24 have an even weaker connection with websites and apps and are more than twice as likely to prefer to access news via social media. Across age groups, use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year. To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. In the United States 21% access a news email weekly, and for almost half of these it is their primary way of accessing news. Northern European countries have been much slower to adopt email news channels, with only 10% using email news in Finland.

The proportion using podcasts has grown significantly in the last year, though coronavirus lockdowns may have temporarily reversed this trend. Across countries, 50% of respondents say that podcasts provide more depth and understanding than other types of media. Meanwhile, Spotify has become the number one destination for podcasts in a number of markets, overtaking Apple’s podcast app.

80% of US households have a connected TV device

80% of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players.

This is an increase from 74% with at least one connected TV device in 2018, 57% in 2015, and 24% in 2010, says Leichtman Research.

Overall, 40% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 29% in 2018, 12% in 2015, and 1% in 2010.

Older individuals use connected TV devices less often than others. Among all adults ages 55+, 18% watch video on a TV via a connected device daily –compared to 48% of ages 35-54 and 55% of ages 18-34.

Among those with any connected TV device, 64% have three or more devices – with a mean of 4.1 devices per connected TV household.

58% of TV households have at least one connected Smart TV–up from 47% in 2018, 22% in 2015, and 8% in 2010.

56% of TV households have at least one stand-alone streaming device –up from 46% in 2018, 23% in 2015, and 3% in 2011.

On a daily basis, 25% of adults watch video on a TV via a stand-alone device, 20% via an Internet-enabled Smart TV app, 11% via a connected game system, and 3% via a connected Blu-ray player.

62% of 4K HDTV owners agree that the picture quality makes everything look better, even when not watching 4K content, while 6% disagree.

Online music streaming subscriptions grew 32% in 2019

Global online music streaming subscriptions grew 32% year-over-year reaching 358 mln subscriptions in 2019, according to Counterpoint Research. Spotify topped 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. Apple Music followed with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% in 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018.

Public cloud revenue will reach $500 billion in 2023

Worldwide spending on public cloud services and infrastructure will more than double over the 2019-2023 forecast period, according to IDC. With a CAGR of 22.3%, public cloud spending is forecast to grow from $229 bln in 2019 to reach nearly $500 bln in 2023.

IaaS spending, comprised of servers and storage devices, will be the fastest growing category of cloud spending with a five-year CAGR of 32%. Platform as a service (PaaS) spending will grow nearly as fast (29.9% CAGR) led by purchases of data management software, application platforms, and integration and orchestration middleware.

US advertisers spent $479.1 mln on podcast advertising in 2018

US advertisers spent $479.1 mln advertising on podcasts in 2018, up 53% from about $313.9 mln in 2017, according to PricewaterhouseCoopers LLC. Podcast advertising is expected to rise to $678.7 mln in 2019. Marketers are projected to spend about $70.83 bln on US TV advertising in 2019 and about $129.34 bln on digital advertising, according to eMarketer.

Dynamically inserted ads comprised 48.8% of podcast ads sold in 2018, up from 41.7% in 2017. 

Search Engine Marketing Firm iProspect Survey Confirms Search Engine Loyalty Exists

iProspect today announced that results from a recent survey indicate that 56.7 percent of Internet users use the same search engine or directory when they are looking for information, and another 30.5 percent of Web users have a few specific search engines they use regularly. A small amount of Web users, 12.8 percent, said they use a different search engine each time, depending on what they are looking for at that moment. This shows that search engine loyalty truly exists across a vast (87.2) majority of Web users.

The iProspect Search Engine User Attitudes Survey results also revealed that specific search engines have more loyal users than others. Looking at the loyalty rate within the top search properties, according to MarketShare, Google has a loyalty rate with its users of 65.8 percent, Yahoo! has a loyalty rate of 55.2 percent, MSN has a loyalty rate of 53.7 percent and AOL nets 48.6 percent loyalty from its users.

Additionally, iProspect found that 91.8 percent of respondents would modify and re-launch their search using the same search engine after being dissatisfied with the first three pages of results returned by their initial search. This figure is up significantly from the 71% figure recorded in a similar iProspect survey fielded in June, 2002. This suggests that over time users have developed even more confidence in their search engine of choice than in their own ability to create a query that will return their desired results.