Strategy Analytics reports that sales of digital television set-top boxes will grow worldwide by 28% this year totaling 36 million units. The company anticipates an even stronger year next year for digital TV set-top boxes, with a growth in unit sales of 39% over this year. Strategy notes that satellite digital TV set-top boxes currently represent 61% of unit sales worldwide, but by 2008 cable should prevail with 47% of the digital TV set-top box market. Satellite should follow cable in 2008 with a 37% share with terrestrial set-top boxes claiming 10% of the market.
According to Ipsos-Reid, 15% of US adults say they are ?somewhat? or ?very? likely to get high-definition television (HDTV). Ipsos compares this to just 10% who planned to get HDTV in 2002. Ipsos finds that 76% of US adults are aware of HDTV, but a notable 40% say they?ve heard about it, but do not know anything about the programming. Still, just 23% say they have never heard of HDTV, down from 26% who said the same in 2002.
Shoppers looking for deep bargains on expensive flat-panel televisions will find only marginal discounts as the holiday season heats up, but experts say prices will tumble by some 30% in 2004. Currently, flat panel TV sales are still dwarfed by sales of bulky old-fashioned TVs, which still cost considerably less. A 27 inch flat panel TV can cost over $2000, more than 10 times what a similar-sized boxy TV would cost.
Global production of LCD TVs will more than double next year to between eight and 10 mil sets from about four mil in 2003, analyst say. That is out of a total TV market of about 150 mil units. As a result, prices for 30-to-39 inch LCD TVs may tumble as much as 38% next year, to about $3,000 from $4,800, IDC’s O’Donnell anticipates. Wargo, of the Consumer Electronics Association, sees LCD TVs in the range of 17-20 inches dropping to about $700 next year from around $1,000. “Maybe less,” he added. “It depends on how quickly that capacity comes online.”
That rush to make screens is borne of a need to fill demand for flat panel displays in everything from wide-screen TVs to laptop computers to handheld personal digital assistants. Samsung Corp. is the most aggressive investor in flat screens at the moment. It announced a $16.6 bil spending plan for the next 10 years and agreed to a $2 bil deal with Japan’s Sony Corp. to boost production.
Market research firms Insight Media and McLauglin Consulting Group report that shipments of rear-projection TVs jumped 67% from 2000 to 2002. They don’t expect that torrid pace to continue, but they predict that annual shipments will reach as much as 8 mil annually in five years.
Decima projects that digital television penetration in Canada will rise to 41% within the next year — up slightly from a current 38%. The research firm also reports that 37% of Canadian adults who are either definitely or probably going to subscribe to digital television within the next year say they will subscribe to digital cable, whereas 31% say they will get satellite television. Less than 10% say they will use alternative methods like wireless cable and a service from their local TV provider.
lasma TVs gained 50% in global sales since 2002; LCDs, however, registered a whopping 110% jump. And while LCDs are smaller and more expensive than plasma TVs, analysts tip LCDs to eventually win the battle of the big screens. Projections for growth in LCD TV sales are even more impressive: This year, worldwide sales are expected to reach four million units. That number will balloon to 46 million units by 2007, according to forecasts by market research firm IDC. According to IDC, the average cost of an LCD TV with a screen size of 30 to 39 inches is US$4,800, about 10 times that of an average CRT TV. In four years, the price is expected to be US$1,050. Despite these high prices, LCD TVs are grabbing market share and Sharp Corp. is emerging in top spot. In the second quarter, global LCD TV shipments jumped 162%, according to research firm DisplaySearch.
|Rank||Programs||Network||% of Homes in U.S.|
|3||DANCING WITH THE STARS||ABC||12.3|
|4||DANCING W/STARS RESULTS||ABC||11.4|
|5||NBC SUNDAY NIGHT FOOTBALL||NBC||10.0|