Top search engines in US in November 2008

Expanded Search Entity Oct-08 Nov-08 Growth, YTY
Total Expanded Search 18,389 18,058 -2%
Google Sites 10,759 10,767 0%
Google 8,179 7,976 -2%
YouTube/All Other 2,580 2,791 8%
Yahoo! Sites 2,715 2,620 -3%
Yahoo! 2,685 2,594 -3%
All Other 30 26 -13%
Microsoft Sites 1,125 1,053 -6%
MSN-Windows Live 1,035 959 -7%
Microsoft/All Other 90 94 4%
AOL LLC 770 725 -6%
AOL Search Network 424 412 -3%
MapQuest/All Other 346 313 -10%
Ask Network 683 631 -8%
Ask.com 362 326 -10%
MyWebSearch.com/ All Other 321 305 -5%
Fox Interactive Media 574 543 -5%
MySpace 563 535 -5%
All Other 11 8 -27%
eBay 464 469 1%
Craigslist.org 378 369 -2%
Facebook.com 185 162 -12%
Amazon Sites 138 157 14%
Source: comScore

6% of blog readers use blog search engines

20% of general blog readers use blog links to discover new blogs. Blogs are not consumed in isolation, but experienced as part of a connected conversation – nearly half (49%) of blog readers and 71% of frequent readers read more than one blog per session. For frequent readers, links beat search as a navigation tool: 38% said blog links were the top tool for discovering new blog content as compared to 34% who voted for Web search. For frequent readers, blog links appear to have similar impact as a trusted recommendation from a person (a response from 39% of survey participants). Blog search engines received the lowest ranking from respondents: 6% of general readers and 11% of frequent readers say they use these tools to discover new blogs, BuzzLogic found.

Top search engines in October 2008

Provider Searches, 000 Change Share
All Search 7,775,913 -2.0% 100.0%
Google Search 4,755,493 8.1% 61.2%
Yahoo! Search 1,311,504 -12.0% 16.9%
MSN/Windows Live Search 885,567 -19.0% 11.4%
AOL Search 334,467 14.5% 4.3%
Ask.com Search 177,131 -22.9% 2.3%
My Web Search 60,336 -38.2% 0.8%
Comcast Search 40,246 -13.4% 0.5%
AT&T Worldnet Search 25,474 92.8% 0.3%
NexTag Search 16,599 -12.9% 0.2%
Dogpile.com Search 14,485 -30.5% 0.2%
Source: Nielsen

Top search-generating US Web sites in October 2008: Google, Yahoo!, YouTube

Expanded Search Entity Sep-08 Oct-08 Percent
Change
Oct-08 vs.
Sep-08
Total Expanded Search 17,359 18,389 6%
Google Sites 10,109 10,759 6%
Google 7,632 8,179 7%
YouTube/All Other 2,477 2,580 4%
Yahoo! Sites 2,511 2,715 8%
Yahoo! 2,483 2,685 8%
All Other 28 30 7%
Microsoft Sites 1,037 1,125 8%
MSN-Windows Live 958 1,035 8%
Microsoft/All Other 79 90 14%
AOL LLC 795 770 -3%
AOL Search Network 448 424 -5%
MapQuest/All Other 347 346 0%
Ask Network 649 683 5%
Ask.com 361 362 0%
MyWebSearch.com/ All Other 288 321 11%
Fox Interactive Media 624 574 -8%
MySpace 614 563 -8%
All Other 10 11 10%
eBay 411 464 13%
Craigslist.org 368 378 3%
Facebook.com 183 185 1%
Amazon Sites 143 138 -3%
Source: comScore

Top search engines in Japan in September 2008

Searches, mln. Searches Per
Searcher
Share of
Searches
Total Internet 5,879 96.2 100.0
Yahoo! Sites 3,012 58.9 51.2
Google Sites 2,294 54.7 39.0
Rakuten Inc 120 7.6 2.0
Microsoft Sites 90 10.5 1.5
NTT Group 80 10.9 1.4
Amazon Sites 55 6.5 0.9
Excite Japan 41 17.4 0.7
NEC Corporation 37 18.2 0.6
MIXI, Inc. 32 6.9 0.5
GMO Internet Group 19 4.5 0.3
Source: comScore

Asia-Pacific search market in September 2008

Country Searches, mln. Searchers, 000 Searches Per
Searcher
Total Asia-Pac
Internet
28,967 341,850 84.7
China 12,758 149,219 85.5
Japan 5,879 61,130 96.2
Korea 2,303 21,072 109.3
India 1,169 22,931 51.0
Australia 977 8,523 114.6
Taiwan 618 9,735 63.5
Malaysia 405 6,207 65.2
Hong Kong 199 2,773 71.8
Singapore 171 1,617 105.6
New Zealand 135 1,500 90.1
Source: comScore

Traffic from Google and other search engines to specific Web categories in October 2008

Category Share of traffic
from search
engines
Growth in share of
traffic from
search engines
October 2007 –
October 2008
Share of traffic
from Google
October 2008
Growth in
share of traffic
from Google
October 2007 –
October 2008
Health and Medical 44.92% 0% 31.88% 10%
Travel 35.71% 10% 26.41% 24%
Shopping and Classifieds 25.14% -3% 17.51% 9%
News and Media 20.90% -1% 15.09% 13%
Entertainment 23.57% 9% 16.12% 25%
Business and Finance 18.61% 9% 12.92% 25%
Sports 12.01% 17% 8.46% 32%
Online Video 31.83% 24% 23.51% 49%
Social Networking 18.61% 24% 12.33% 48%
Source: Hitwise