Top search engines in December 2008

Provider Searches, 000 YTY Growth Share
All Search 8,623,705 19.6% 100.0%
Google Search 5,421,943 33.5% 62.9%
Yahoo! Search 1,448,140 13.7% 16.8%
MSN/Windows Live Search 841,457 -15.5% 9.8%
AOL Search 357,025 5.1% 4.1%
Ask.com Search 169,116 6.0% 2.0%
My Web Search 62,415 -11.6% 0.7%
Comcast Search 50,385 45.1% 0.6%
NexTag Search 29,219 0.7% 0.3%
AT&T Worldnet Search 27,176 8.0% 0.3%
BizRate Search 23,593 37.1% 0.3%
Source: Nielsen

Upstream traffic from search engines and Google in December 2008

Category Percentage of
category traffic
from search
engines –
December2008
Percent change in
share of traffic
from search
engines –
December2007-
December2008
Percentage of
category traffic
from Google –
December2008
Percent change in
share of traffic
from Google –
December2007-
December2008
Health and Medical 44.45% 1% 31.91% 11%
Travel 36.24% 9% 27.09% 21%
Shopping and Classifieds 25.81% -2% 18.36% 9%
News and Media 20.54% -3% 15.46% 11%
Entertainment 24.83% 7% 17.26% 21%
Business and Finance 19.19% 13% 13.47% 28%
Sports 13.33% 16% 9.56% 29%
Online Video** 33.69% 23% 24.70% 42%
Social Networking** 17.87% 18% 11.89% 38%
Source: Hitwise

Fastest-growing searches in November 2008

Rank Search Term Volume
1. brenden foster 0.01%
2. 10 cover letter mistakes 0.01%
3. brooke burke 0.01%
4. oprah.com 0.01%
5. best buy black friday 2008 0.01%
6. walmart black friday ads 2008 0.01%
7. best buy black friday 0.01%
8. turkey recipes 0.01%
9. sweet potato pie 0.01%
10. how to cook a turkey 0.01%
Source: Hitwise

Top dating search terms in November 2008

Rank Search Term Volume
1. match.com 3.98%
2. plentyoffish 3.58%
3. plenty of fish 2.76%
4. singlesnet 2.59%
5. singlesnet.com 2.31%
6. adam4adam 1.95%
7. plentyoffish.com 1.81%
8. eharmony 1.22%
9. www.plentyoffish.com 1.18%
10. singlesnet.com login 1.04%
Source: Hitwise

Top travel search terms in December 2008

Rank Search Term Clicks
1. mapquest 3.31%
2. southwest airlines 0.95%
3. map quest 0.89%
4. mapquest driving directions 0.84%
5. maps 0.79%
6. google maps 0.66%
7. google earth 0.56%
8. mapquest.com 0.49%
9. travelocity 0.48%
10. expedia 0.42%
11. driving directions 0.41%
12. american airlines 0.37%
13. united airlines 0.32%
14. amtrak 0.30%
15. orbitz 0.28%
16. cheap flights 0.26%
17. continental airlines 0.26%
18. priceline 0.23%
19. us airways 0.21%
20. delta airlines 0.21%
21. www.mapquest.com 0.20%
22. yahoo maps 0.20%
23. map 0.20%
24. northwest airlines 0.19%
25. cheap tickets 0.19%
26. map quest driving directions 0.18%
27. directions 0.18%
28. expedia.com 0.16%
29. greyhound 0.16%
30. airline tickets 0.16%
Source: Hitwise

Top search engines and search sites in December 2008

Expanded Search Entity Nov-08 Dec-08 Percent Change
Dec-08 vs. Nov-08
Total Expanded Search 18,058 18,688 3%
Google Sites 10,767 11,152 4%
Google 7,976 8,247 3%
YouTube/All Other 2,791 2,905 4%
Yahoo! Sites 2,620 2,714 4%
Yahoo! 2,594 2,686 4%
All Other 26 28 8%
Microsoft Sites 1,053 1,092 4%
MSN-Windows Live 959 997 4%
Microsoft/All Other 94 95 1%
AOL LLC 725 740 2%
AOL Search Network 412 424 3%
MapQuest/All Other 313 316 1%
Ask Network 631 620 -2%
Ask.com 326 308 -6%
MyWebSearch.com/ All Other 305 312 2%
Fox Interactive Media 543 526 -3%
MySpace 535 516 -4%
All Other 8 10 25%
eBay 469 500 7%
Craigslist.org 369 387 5%
Amazon Sites 157 204 30%
Facebook.com 162 161 -1%
Source: comScore

Top aviation search terms in November 2008

Rank Search Term Volume
1. southwest airlines 9.92%
2. american airlines 3.68%
3. united airlines 2.86%
4. continental airlines 2.74%
5. delta airlines 2.22%
6. northwest airlines 1.83%
7. us airways 1.80%
8. southwest 1.71%
9. delta 1.61%
10. allegiant air 1.40%
Source: Hitwise

Top education search terms in November 2008

Rank Search Term Volume
1. wikipedia 0.45%
2. dictionary 0.34%
3. funbrain 0.11%
4. dictionary.com 0.10%
5. yahoo answers 0.10%
6. thesaurus 0.07%
7. spanish translation 0.06%
8. fafsa 0.05%
9. science fair projects 0.05%
10. online dictionary 0.05%
Source: Hitwise

Top 10 Search Providers for November 2008, Ranked by Searches (US)

Provider Searches, 000 YTY Growth Share of Searches
All Search 8,075,564 9.6% 100.0%
Google Search 5,177,158 21.7% 64.1%
Yahoo! Search 1,299,306 -1.4% 16.1%
MSN/Windows Live Search 733,460 -16.7% 9.1%
AOL Search 344,465 3.6% 4.3%
Ask.com Search 184,059 -6.0% 2.3%
My Web Search 71,113 -18.3% 0.9%
Comcast Search 40,645 3.5% 0.5%
AT&T Worldnet Search 25,351 -13.3% 0.3%
NexTag Search 22,308 -19.5% 0.3%
Dogpile.com Search 17,121 -6.5% 0.2%
Source: Nielsen