PC gaming was a $10.7 bln industry during the year of 2007, with retail sales accounting for just 30% of total revenues. According to PC Gaming Alliance, growth was largely driven by online revenues from Asia, the world’s largest market, which is approaching half of total worldwide sales. Online PC gaming revenue led the way in 2007 with $4.8 bln, nearly double the worldwide retail sales numbers for PC games. Digital distribution sales approached $2 bln, while advertising revenues from websites, portals, and in-game ads accounted for $800 mln.
Italian PC market rise by 13.5% YOY in Q1 2008. Notebook sales grew by 35.6% compared to Q1 2007. Desktop market posted 2.5% growth. Notebook market growth 35.8% YOY. The share of notebooks rising up to 58% (versus 52% in Q4 2007). The Italian PC market experienced further market share consolidation between HP and Acer in Q1 2008, and they now account fors 52.3% of the market, up from 44.6% in 2007, according to IDC.
Expansion of the enterprise application software (EAS) market in the Czech Republic slowed to 4.5% year on year in 2007, down from 6.4% in 2006. The value of the market exceeded $117 mln in 2007. In 2008, IDC expects the market to regain momentum and expand by a further 10% to reach a value of $129 mln . In 2007, enterprise resource management (ERM) remained the largest functional area of the Czech enterprise application software market, accounting for 41.6% of EAS market value. Customer relationship management (CRM) increased in popularity, rising from fourth place in 2006 to second place last year to account for just under a fifth of the market. Operations and manufacturing modules were the third most in demand, with a 17% share. Supply chain management (SCM) represented 15% of the total market, while integrated business analytics (BA) accounted for 7.1%, according to IDC.
French PC market started the year at a healthy pace, with shipments recording 9.6% YOY growth in Q1 2008. Strong notebook sales drove overall market dynamics, especially in the consumer and SMB space, contributing to a 30.2% rise in total portable shipments, with further momentum created by the Eee PC launch. The desktop market remained lackluster with sales declining by 9.7%, due to the sustained shift to mobility. However, corporate desktop sales showed robust 18.4% growth, reflecting healthy enterprise renewal activity. IDC expects the second half of 2008 to continue to be driven by the continued transition to mobility, multi-equipment purchases in the home, and declining price points across all segments, which should lead to an increase in overall PC shipments by 10.8% for 2008 over 2007, according to IDC.
In Q1 2008 the German PC market performed above expectations, with growth reaching 17.4% YOY as overall PC shipments for Q4 2007 over 2.72 mln units. Notebook sales grew by 44.4% YOY, according to IDC.
VMware is the clear market leader in providing virtualization technology with 82% of the sample using VMware. Despite high levels of Linux use, only 3% of the sample were using Xen as their virtualization platform. Microsoft was used by 13% of the sample base with various Unix technologies and mainframe accounting for 14%. 59% of implementations have fewer than four VMs or partitions per physical box. 23% of virtualization users report that their application vendors’ licensing is still not meeting their needs and 33% of large businesses report that it limits use of virtualization, according to IDC.
Consumer notebook sales recorded strong performance in the Q1 2008 in French PC market, posting 28.1% growth, after a solid 50% recorded last year in Q1 2007. Transition to mobility is continuing strongly with the share of notebooks to desktops rising to 67% of total PCs, up from 59% a quarter ago, boosted by accelerating multi-equipment purchases, according to IDC.
The pace of adoption of virtualized servers is incredibly rapid among organizations that are using virtualization, with 35% of servers purchased in 2007 being virtualized and 52% of those bought in 2008 expected to be so. 54% of those not using virtualization expect to do so in the next 18 months. Growth of virtualization as a strategy remains strong, rising from 46% of the base to 54%, according to IDC.
Consumer notebook shipments are forecast to display continued double-digit growth in 2008, expected at 36.5%. Several ultraportable models were announced in Q2 2008, from international as well as local PC vendors – including French retailer Surcouf, which is planning to launch La Revolution, its own branded low-cost ultraportable and has already signed with Orange and SFR to bundle the machine with broadband connection. SMBs also continue to migrate to mobile platforms, with the share of notebooks reaching 57% (versus 50% in Q4 2007). The renewal of the installed base, the replacement of desktops by notebooks, and continued adoption of laptops boosted notebook growth close to 36% in Q1 2008 and healthy growth is expected to be maintained over the next few quarters – adversely impacting desktop shipments, which are set to continue contracting, according to IDC.
The UK PC market demonstrated solid performance in Q1 2008, as overall PC shipments for the quarter reached more than 3.25 mln units, an increase of 14.3% YOY. Mobility continued to be the key driver, as the notebook market grew by a very healthy 41.8%, thanks to renewals, further expansion of the installed base to new buyers, and multiple-equipment purchases. According to IDC, notebook shipment levels are set to show growth levels of 35.5% in 2008, while desktop volumes are expected to sink further, with an annual decline of -8.3%.
Market Share (%)
Market Share (%)
|Company||Q2 2008Shipments||Q2 2008Market Share (%)||Q2 2007Shipments||Q2 2007Market Share (%)||Q2 2008-Q2 2007Growth (%)|
According to the Forrester Research, although Gen Y is a small generation of 18- to 28-year-olds, comprising only 38 mln US adults, it sets the pace for technology adoption. 90% of Gen Yers own a PC, and 82% own a mobile phone. But it is technology use that sets this generation apart: Gen Y spends more time online — for leisure or work — than watching TV; 72% of Gen Y mobile phone owners send or receive text messages; 42% of online Gen Yers watch Internet video at least monthly. In contrast, Gen X, which is comprised of 29- to 42-year-olds – 63 mln US adults — uses technology when it intersects with a personal need or fulfills a desire. For example, 32% of Gen X households own an HDTV, and 29% have a DVR. In the past three months, 69% of online Gen Xers shopped online and 65% banked online, higher percentages than any other generation. Gen X is also ramping up its Internet and mobile activities, including reading blogs (21% of online Gen Xers do it at least monthly, up from 15% in 2007) and texting (61% of Gen X mobile subscribers do it today, up from 49% in 2007).
Total sales of thin clients in H1 2007 in the Asia/Pacific excluding Japan (APEJ) reached 282,667 units, representing an increase of 37.3% over 2007, according to IDC. Revenue likewise increased 29.2% over H1 2007. The APEJ thin client market is expected to grow strongly over the next five years, with a compound annual growth rate (CAGR) of 21.4%.
According to IDC’s Asia/Pacific Quarterly Hardcopy Peripherals (HCP) Tracker, the combined printer and MFP market grew 6.3% YTY to reach 6.5 mln units in Q1 2008. Prices of A4 monochrome and color laser MFPs hit new low at $160 and $250 respectively following aggressive trade-in and end-user promotions. The A3 laser MFP market grew 16.4% sequentially in conjunction with the fiscal year-end closing of most Japanese vendors.
33% of black parents feel that writing on a computer makes their child more likely to have a short attention span-significantly higher than the comparable figure for whites (19%), according to Pew Internet Project. Fathers are more ambivalent than mothers on the issue of effort and taking short cuts. 42% fathers feel that computers make no difference in the short cuts or overall effort their child puts into his or her writing, compared with 30% of mothers. Finally, there are some statements over which parents are split, with large numbers of parents feeling positively, and equally large numbers responding negatively. For instance, 40% of parents feel that writing on a computer makes their child more likely to use poor spelling and grammar, 28% feel that using a computer for writing makes this outcome less likely. Similarly, parents are evenly divided as to whether using a computer for writing makes their child more likely (22%) or less likely (18%) to have a short attention span.
24% of European households have given up fixed landlines for mobile phones, up from 22% in 2006. The Czech Republic, Finland and Lithuania had the lowest number of landlines in use. 22% are now using their PCs for phone calls or video chatting via programs such as Skype. That is a rise of 5% from 2006. In Lithuania, 61% of the households were using Internet phone services.
Gartner estimates that the installed base of PCs is growing at an annual rate of almost 12%, there will be 2 bln PCs in use by 2014. US, Western Europe and Japan, currently account for 58% of the world’s installed PCs. Over 180 mln PCs will be replaced in 2008.
|Doesn’t make any
|Source: Pew Internet Project|
Girls tend to assign less responsibility to computers in terms of writing quality than boys-70% of girls say writing on a computer makes no difference in the quality of their writing, compared with 57% of boys, according to Pew Internet Project. In terms of the impact of computers on the amount of writing teens do, demographic differences center on age and parental education. Younger teens are more likely to feel that computers make them write less (18% of 12-14 year olds feel this way, compared with just 7% of older teens), while older teens are generally more likely to feel that computers have no impact on how much they write (47% believe this, versus 39% of younger teens). Parental education is also correlated with attitudes toward computers and writing. Among children of college-educated parents, 47% believe that they write more outside of school thanks to computers, compared with 34% of teens whose parents have no college experience.
19% of white teens typically do their school writing on a computer, compared with one in ten blacks (11%) and English-speaking Hispanics (9%), according to Pew Internet Project. Older teens also tend to rely more heavily on computers when writing for school. 21% of 15-17 year olds usually use computers for their school writing, compared with 12% of younger teens. 24% of teens whose parents have a college degree say they usually use a computer for school writing, compared with 10% teens with parents who have some college education, 15% of teens whose parents are high school graduates, and 10% of teens whose parents have less than a high school education.
56% of teens said they think writing is essential, and another 30% say it is important but not essential for later success. Just 12% of teens said writing was only somewhat important, and 2% said it wasn’t important at all, according to Pew Internet Project. The more teens enjoy the writing they do (whether in or out of school), the more likely they are to consider writing an essential skill for their future success in life. Among teens who enjoy their non-school writing “a great deal,” 67% consider writing to be essential for success in life. Among teens who get less enjoyment from their non-school writing, 51% consider writing to be an essential skill.
|More Likely||Less Likely||Makes no
|Write better because
they can revise and
|Present ideas clearly||54||7||34|
|Take short cuts and
not put effort into
|Use poor spelling and
|Write too fast and be
|Have a short attention
|Source: Pew Internet Project|
83% of parents feel that there is a greater need to write well today than there was 20 years ago, compared with 9% who feel that good writing skills are no more or less important than ever, according to Pew Internet Project. Just 5% feel that the ability to write well is less important now than in the past. Recognition of the importance of good writing is particularly high in black households-94% of black parents say that good writing skills are more important now than in the past, compared with 82% of white parents and 79% of English-speaking Hispanic parents. Parents with lower levels of education are also more likely to believe that good writing skills are particularly important to success in today’s economy. Fully 88% of parents with a high school degree or less say that writing is more important in today’s world, compared with 80% of parents with at least some college experience.
One-third of people ages 6 to 44 have played online casual games, according to NPD Group. Globally, casual games on PCs, game systems and handhelds, played online and off, generate about $2.25 bln annually, according to the Casual Games Association.