62% of Americans say all of the music they buy are CDs

62% of respondents in the music module said all of the music they buy are CDs. 20% said most are CDs; 7% said most of their purchases are individual digital files; 5% said all of their purchases were digital files; 3% said their purchases were equally split between CDs and digital files, according to the Pew Internet Project. 74% of music buyers say they went to a store, while 22% say they bought music online. Even among those who use the internet to find out about music, 33% said their most recent purchase was executed online.

Sharing content and buzz after buying music

Talk with friends or family about the
music
77%
Share the music with others 62
Watch a music video of the song or
artist
56
Go to see the artist or band perform at
a concert
47
Transfer the music to a CD, computer,
or MP3 player
44
Buy other merchandise, such as tshirts
from the same artist
20
Remix the music into your own
creation
9
Source: Pew Internet Project

How Internet users find out about new music

Ages 18-35 Ages 36-50 Age 51+
Going to the website of an artist,
band, or record label
41% 38% 30
Listening to free streaming
samples of songs online
46 25 21
Visiting an online store that sells
music
42 32 26
Downloading music files to your
computer
42 24 14
Listening to an internet radio
station
29 25 21
Reading online reviews or blogs
about songs and artists
28 22 21
Watching music videos online 34 21 16
Going to a MySpace profile of an
artist, band, or record label
31 13 8
Receiving an email from a band,
artist, or record company
15 9 8
Median number of online musicseeking
activities
3 2 1
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

What people do after buying music online

Ages 18-35 Ages 36-50 Age 51+
Go to the artist’s or band’s
website
45% 40 29
Look online for live performances
by that artist
29 28 26
Read websites or blogs about the
music
33 26 16
Post the music to your page on
MySpace, Facebook, or another website
16 4 4
Post your own reviews, ratings,
or comments online about the music
10 4 5
Median number of online musicseeking
activities
1 1 0
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

12% of music buyers purchase digital music files

Only 12% of music buyers report that they purchase digital music files, just 23% of internet-using music buyers say online resources were most important to their decision, and 63% say online information had no impact on their most recent purchase, according to the Pew Internet Project. Even 10% of buyers seeking an alternative path (e.g., downloading digital files) can have large impacts on the model. When 23% of younger internet-using buyers, arguably the most active and attractive customers, purchase mostly or entirely digital files, the disruption is consequential.

24% of US teens write music

All teens Cell phone
owners
Computer
owners
Types of non-school writing
Write letters or notes
to other people
64% 67% 64%
Write in a journal 34 36 36
Short writing 32 32 32
Do creative writing 25 25 25
Write music or lyrics 24 21 22
Create audio, video or
PowerPoint
presentations
16 15 18
Write essays 8 7 7
Write computer
programs
6 6 5
Frequency of non-school writing
Several times a week
or more
36% 35% 39%
Several times a month
or less often
54 56 50
Never 9 8 10
Source: Pew Internet Project

How internet users who have bought music in 2007 use online resources to learn about music

Going to the website of an artist, band,
or record label
37%
Listening to free streaming samples of
songs online
34
Visiting an online store that sells music 34
Downloading music files to your
computer
27
Listening to an internet radio station 25
Reading online reviews or blogs about
songs and artists
24
Watching music videos online 23
Going to a MySpace profile of an artist,
band, or record label
18
Receiving an email from a band, artist,
or record company
11
Source: Pew Internet Project