Top US domains by traffic in October 2008

Rank Website Market Share
1. www.google.com 6.17%
2. mail.yahoo.com 4.7%
3. www.myspace.com 3.91%
4. www.yahoo.com 3.78%
5. mail.live.com 1.94%
6. www.ebay.com 1.56%
7. search.yahoo.com 1.49%
8. www.facebook.com 1.24%
9. www.msn.com 1.17%
10. www.youtube.com 0.98%
11. www.gmail.com 0.82%
12. images.google.com 0.55%
13. www.wikipedia.org 0.53%
14. mail.aol.com 0.43%
15. my.yahoo.com 0.41%
16. search.msn.com 0.4%
17. news.yahoo.com 0.4%
18. www.pogo.com 0.39%
19. address.yahoo.com 0.35%
20. www.craigslist.org 0.34%
Source: Hitwise

Fastest-growing searches in October 2008

Rank Search Term Volume
1. jennifer hudson 0.04%
2. baby name meanings 0.01%
3. free pumpkin carving patterns 0.01%
4. cheapest places to live 0.01%
5. oprah.com 0.01%
6. glenn beck 0.01%
7. pumpkin stencils 0.01%
8. amber smith 0.01%
9. samick om3 0.01%
10. faith hill 0.01%
Source: Hitwise

US Internet usage in November 2008

Demographic Uniques, 000 Share, % Sessions per
Month
Average PC Time
Spent per Month
Male 82,007 48.4 60 69:13:49
Female 87,358 51.6 54 64:52:24
2 – 11 16,494 9.7 11 13:18:00
12 – 17 18,132 10.7 22 27:20:57
18 – 24 12,588 7.4 25 30:21:05
25 – 34 21,393 12.6 56 66:46:50
35 – 49 45,315 26.8 73 90:04:01
55+ 37,484 22.1 73 79:48:30
65+ 16,338 9.7 69 72:02:13
Source: Nielsen

US Internet usage in October 2008

Sessions/Visits per Person 59
Domains Visited per Person 105
Web Pages per Person 2,372
Duration of a Web Page Viewed 0:00:55
PC Time per Person 69:47:28
Active Digital Media Universe 163,556,056
Current Digital Media Universe
Estimate
224,808,795
Source: Nielsen

Top Web companies in US in October 2008

Rank Property Audience, 000
Total Audience 190,616
1 Google Sites 147,035
2 Yahoo! Sites 144,903
3 Microsoft Sites 123,483
4 AOL LLC 111,259
5 Fox Interactive Media 90,636
6 eBay 70,737
7 Ask Network 70,449
8 Wikimedia Foundation Sites 63,275
9 Amazon Sites 60,099
10 Glam Media 56,640
11 CBS Corporation 52,680
12 New York Times Digital 49,324
13 Turner Network 49,186
14 Apple Inc. 48,673
15 FACEBOOK.COM 45,954
16 Viacom Digital 45,884
17 AT&T Interactive Network 37,036
18 craigslist, inc. 36,732
19 Adobe Sites 36,004
20 Weather Channel, The 34,717
21 Time Warner – Excluding AOL 33,415
22 Wal-Mart 33,038
23 Comcast Corporation 31,250
24 Target Corporation 30,950
25 Disney Online 30,209
26 Superpages.com Network 29,387
27 Verizon 28,094
28 Gorilla Nation 27,218
29 Bank of America 26,414
30 United Online, Inc 26,280
31 Everyday Health 25,781
32 WordPress 25,392
33 NBC Universal 24,896
34 Answers.com Sites 24,865
35 Shopzilla.com Sites 24,350
36 Demand Media 23,657
37 Weatherbug Property 23,531
38 Monster Worldwide 23,363
39 CareerBuilder LLC 23,309
40 Photobucket.com LLC 23,271
41 JPMorgan Chase Property 23,142
42 Real.com Network 23,024
43 Gannett Sites 22,651
44 AT&T, Inc. 22,248
45 ESPN 21,941
46 iVillage.com 21,124
47 WebMD Health 19,623
48 WhitePages 19,267
49 WorldNow 19,017
50 Expedia Inc 18,402
Source: comScore

US Internet usage in September 2008

Sessions/Visits per Person 59
Domains Visited per Person 106
Web Pages per Person 2,369
Duration of a Web Page Viewed
(hh:mm:ss)
0:00:49
PC Time per Person (hh:mm:ss) 68:33:23
Active Digital Media Universe 163,036,813
Current Digital Media Universe
Estimate
224,134,576
Source: Nielsen

Internet use at home and at work

Workplace internet users tend to either use the internet every day or not at all. A large majority of the population can be found at either end of the spectrum – using the internet at work every day (60%) or never (28%). By contrast, few (5%) use the internet just once every few days at work and only 6% use it occasionally, but even less often than that. Americans are also significantly more likely to use the internet “constantly” at work than at home. At work, 27% of employed online Americans use the internet constantly. In comparison, just 14% of online Americans say they constantly use the internet at home.

  Constantly Several times
a day
About once a
day
Every few days Less often Never
Home 14 26 22 20 11 6
Work 27 22 11 5 6 28
Source: Pew Internet Project

73% of Americans go online in 2008

73% of the population uses the internet at least occasionally, up from 63% in the spring of 2004. Furthermore, on an average day, 72% of internet users go online, an increase from just 53% in spring 2004 and 69% last spring. Among all internet users, 93% use the internet from home and 52% use the internet from work, according to Pew Internet Project.

63% of all high school graduates are online

60% of employed seniors are online, while just 38% of the general population of seniors uses the internet. The relative youthfulness of employed Americans ages 65 and older may account for some of this difference when viewed alongside the general population. While just 40% of all Americans with less than a high school education use the internet, 62% of employed Americans with the same education are online. 63% of all high school graduates are online, while 75% of employed high school graduates are online, according to Pew Internet Project.

18-29-year-olds with no education least likely to use Internet at work

Employed internet users ages 30-49, those with at least some college education, and those making $75,000 or more in annual income are among the most likely to use the internet at work. Those least likely to use the internet at work include 18-29-year-olds, those with less than a college education, and those making under $30,000 income. 33% of employed internet users ages 30-49 uses the internet constantly while at work. In addition, 72% of these workers use the internet from both home and work, according to Pew Internet Project.

Top game sites in Asia-Pacific in August 2008

  Audience, 000 Minutes per
Visitor
Total Audience Asia-Pacific 389,593 1,156.9
Games 199,081 86.8
QQ.COM Games 44,131 46.5
Yahoo! Games 20,211 34.5
4399.COM 20,059 37.9
Nexon Corporation 18,694 29.0
17173.COM 16,671 21.2
SDO.COM 15,451 15.0
Spil Games 14,911 31.9
SINA Games 14,780 10.6
9WEE.COM 10,460 28.4
52PK.COM 8,434 5.2
Source: comScore

69% of men age 18-34 cannot live withoutinternet

69% of online males say they can’t live without the Internet, versus just 31% for television; 63% have a smart phone and one in four use their mobile device to connect to the Web; 40% use the Internet for more than 22 hours a week; 36% say they can’t live without the Internet for socializing; 33% say they can’t live without online entertainment, according to Break Media.

How online activities of broadband and dial-up users differ

  All internet
users
Dial-up at
home
Broadband at
home (all
respondents)
Accessed internet away from
home or work using WiFi on
laptop computer
Pays for premium
home broadband
services
Use an online search
engine
49 26% 57% 68% 61%
Check weather reports
and forecasts
30 14 36 44 42
Get news online 39 18 47 54 33
Visit a state or local
government website
13 4 16 20 19
Look online for
information about the
2008 election
23 10 27 33 34
Watch a video on a
video-sharing site like
YouTube or
GoogleVideo
16 5 20 28 23
Look online for
information about a job
6 4 6 10 5
Send instant messages 13 6 16 23 19
Read someone else’s
blog
11 3 15 17 16
Use a social networking
site like MySpace,
Facebook, or
LinkedIn.com
13 7 16 20 21
Make a donation to
charity online
1 0 2 2 1
Downloaded a podcast 3 1 4 6 6
Download or share files
using peer-to-peer
networks such as
BiTorrent or LiveWire
3 2 3 4 5
Create or work on your
own blog
5 3 6 9 8
Number of cases 1,553 249 1,138 504 306
Source: Pew Internet Project

US broadband adoption grew 17% in 2008

Broadband adoption in the United States continues to exhibit steady growth, with 17% more American adults having broadband at home in April 2008 than was the case roughly a year earlier. Fully 55% of Americans reported having a high-speed internet connection at home in April 2008 survey, up from 47% in March 2007. The share of Americans with broadband at home in our April 2008 survey is little changed from the 54% of Americans who said they had broadband at home in our December 2007 survey, according Pew Internet Project.

What Americans do online

  All internet
users
Dial-up at
home
Broadband at
home (all
respondents)
Accessed internet away
from home or work using
WiFi on laptop computer
Pays for premium home
broadband services
Use an online search
engine
89% 80% 94% 95% 95%
Check weather reports
and forecasts
80 75 84 88 84
Get news online 73 61 80 86 88
Visit a state or local
government website
66 55 72 78 76
Look online for
information about the
2008 election
55 37 62 70 70
Watch a video on a videosharing
site like YouTube
or GoogleVideo
52 29 60 69 67
Look online for
information about a job
47 36 50 59 56
Send instant messages 40 38 44 53 48
Read someone else’s
blog
33 15 40 42 45
Use a social networking
site like MySpace,
Facebook, or
LinkedIn.com
29 21 33 38 41
Make a donation to
charity online
20 9 23 28 27
Downloaded a podcast 19 8 22 31 28
Download or share files
using peer-to-peer
networks such as
BiTorrent or LiveWire
15 15 17 21 20
Create or work on your
own blog
12 8 15 19 19
Number of cases 1,553 249 1,138 504 306
Source: Pew Internet Project

Top 50 US ad carriers in August 2008

Rank Property Audience, 000 Reach %
  Total Internet : Total Audience 188,937 100%
1 Platform-A 170,728 90%
2 Google Ad Network 156,415 83%
3 Yahoo! Network 156,212 83%
4 Specific Media 152,501 81%
5 ValueClick Networks 150,813 80%
6 Tribal Fusion 142,840 76%
7 Yahoo! 139,807 74%
8 Google 136,484 72%
9 YuMe Video Network 129,871 69%
10 Casale Media – MediaNet 129,195 68%
11 Traffic Marketplace 128,893 68%
12 Tremor Media – Potential Reach 126,314 67%
13 Adconion Media Group 124,532 66%
14 24/7 Real Media 123,808 66%
15 interCLICK 122,478 65%
16 Revenue Science 121,893 65%
17 DRIVEpm 117,188 62%
18> CPX Interactive 115,710 61%
19 MSN-Windows Live 111,258 59%
20 AOL Media Network 110,623 59%
21 ADSDAQ by ContextWeb 108,574 57%
22 Collective Media 107,943 57%
23 Burst Media 96,648 51%
24 Turn, Inc 94,042 50%
25 Centro – Potential Reach 81,836 43%
26 Undertone Networks 81,639 43%
27 AdBrite 81,310 43%
28 MYSPACE.COM 75,491 40%
29 YOUTUBE.COM 75,425 40%
30 Vibrant Media 74,792 40%
31 NNN Total Newspapers: U.S. 72,202 38%
32 Gorilla Nation Media – Potential Reach 66,124 35%
33 Ybrant – Oridian – ADdynamix Network 61,066 32%
34 MSN.COM Home Page 58,727 31%
35 Ask Network 58,482 31%
36 EBAY.COM 58,303 31%
37 Pulse 360 57,646 31%
38 Kontera 55,288 29%
39 IAC Ad Solutions – Potential Reach 53,677 28%
40 Intergi – Potential Reach 52,461 28%
41 National Broadband Network 52,236 28%
42 IB Local Network 51,148 27%
43 NNN Top 25 49,070 26%
44 MapQuest 47,276 25%
45 AMAZON.COM 46,830 25%
46 AdOn Network 45,740 24%
47 TattoMedia 44,278 23%
48 QuadrantONE – Potential Reach 43,599 23%
49 EBAY.COM Home Page 41,831 22%
50 FACEBOOK.COM 40,959 22%
Source: comScore

Fastest-growing Web categories in Germany in July 2008

Property June-2008 July-2008 % Change
Total Internet : Total Audience 34,986 35,212 1%
Politics 904 1,153 28%
Pharmacy 1,327 1,627 23%
Real Estate 3,674 4,457 21%
Family 2,697 3,267 21%
Business to Business 5,137 6,154 20%
Hobbies/Lifestyle 7,451 8,678 16%
Weather 6,611 7,694 16%
Retail – Flowers/Gifts/Greetings 1,411 1,642 16%
Travel – Car Rental 4,645 5,383 16%
Technology 16,458 18,517 13%
Source: comScore

33% of internet non-users are not interested in the internet

73% of American adults as internet users, meaning 27% of adults in the United States do not use the internet. Age and income are two factors that stand out when looking at non-internet users. 43% of non-internet users are over the age of 65 or, put differently, 65% of senior citizens do not use the internet. 43% of non-internet users have household incomes under $30,000 per year. 33% of non-internet users say they are simply not interested in the internet, with another 12% saying they don’t have access. Some 9% of non-users say the internet is too difficult or frustrating for them and just 7% say it is too expensive, according to the Pew Internet Project. Some 21% of non-users say that someone in their household uses the internet at home. 20% of non-users at one time user the internet; 18% of nonusers said they had been in the past, and 10% of non-users said they would be interested in using the internet again.

39% of internet users used a handheld device to go online

39% of internet users say they have used a handheld device to go online – the figure is 41% for home broadband users and 36% for home dial-up users. Given the dwindling number or home dial-up users, this means that some 86% of those who use a handheld to access the internet are broadband users. Although some cell phone networks today are capable of transmission rates of 200 kilobits per second (the FCC-defined threshold for a “first generation” broadband), it is difficult, if not impossible, to determine how many, according to the Pew Internet Project.