Category: Internet usage

China’s population of Internet users has risen to 298 mln. China’s Internet penetration is still 22.6%, according to China Internet Network Information Center. The United States had an estimated 223.1 mln Internet users in June 2008, according to Nielsen Online.

Rank	Search Term	Volume
1.	jennifer hudson	0.04%
2.	baby name meanings	0.01%
3.	free pumpkin carving patterns	0.01%
4.	cheapest places to live	0.01%
5.	oprah.com	0.01%
6.	glenn beck	0.01%
7.	pumpkin stencils	0.01%
8.	amber smith	0.01%
9.	samick om3	0.01%
10.	faith hill	0.01%
Source: Hitwise

Sessions/Visits per Person	57
Domains Visited per Person	107
Web Pages per Person	2,345
Duration of a Web Page Viewed	0:00:55
PC Time per Person	66:58:56
Active Digital Media Universe	169,364,175
Current Digital Media Universe Estimate	225,273,090
Source: Nielsen

Demographic	Uniques, 000	Share, %	Sessions per Month	Average PC Time Spent per Month
Male	82,007	48.4	60	69:13:49
Female	87,358	51.6	54	64:52:24
2 – 11	16,494	9.7	11	13:18:00
12 – 17	18,132	10.7	22	27:20:57
18 – 24	12,588	7.4	25	30:21:05
25 – 34	21,393	12.6	56	66:46:50
35 – 49	45,315	26.8	73	90:04:01
55+	37,484	22.1	73	79:48:30
65+	16,338	9.7	69	72:02:13
Source: Nielsen

Sessions/Visits per Person	59
Domains Visited per Person	105
Web Pages per Person	2,372
Duration of a Web Page Viewed	0:00:55
PC Time per Person	69:47:28
Active Digital Media Universe	163,556,056
Current Digital Media Universe Estimate	224,808,795
Source: Nielsen

Rank	Property	Audience, 000
	Total Audience	190,616
1	Google Sites	147,035
2	Yahoo! Sites	144,903
3	Microsoft Sites	123,483
4	AOL LLC	111,259
5	Fox Interactive Media	90,636
6	eBay	70,737
7	Ask Network	70,449
8	Wikimedia Foundation Sites	63,275
9	Amazon Sites	60,099
10	Glam Media	56,640
11	CBS Corporation	52,680
12	New York Times Digital	49,324
13	Turner Network	49,186
14	Apple Inc.	48,673
15	FACEBOOK.COM	45,954
16	Viacom Digital	45,884
17	AT&T Interactive Network	37,036
18	craigslist, inc.	36,732
19	Adobe Sites	36,004
20	Weather Channel, The	34,717
21	Time Warner – Excluding AOL	33,415
22	Wal-Mart	33,038
23	Comcast Corporation	31,250
24	Target Corporation	30,950
25	Disney Online	30,209
26	Superpages.com Network	29,387
27	Verizon	28,094
28	Gorilla Nation	27,218
29	Bank of America	26,414
30	United Online, Inc	26,280
31	Everyday Health	25,781
32	WordPress	25,392
33	NBC Universal	24,896
34	Answers.com Sites	24,865
35	Shopzilla.com Sites	24,350
36	Demand Media	23,657
37	Weatherbug Property	23,531
38	Monster Worldwide	23,363
39	CareerBuilder LLC	23,309
40	Photobucket.com LLC	23,271
41	JPMorgan Chase Property	23,142
42	Real.com Network	23,024
43	Gannett Sites	22,651
44	AT&T, Inc.	22,248
45	ESPN	21,941
46	iVillage.com	21,124
47	WebMD Health	19,623
48	WhitePages	19,267
49	WorldNow	19,017
50	Expedia Inc	18,402
Source: comScore

Rank	Web Site Name	Audience, 000
1	Baidu	171
2	Tencent (QQ)	117
3	Sina	108
4	Google (China)	81
5	Sohu	74
6	NetEase (163)	58
7	Soso	49
8	Hao123	48
9	Youku	47
10	Ku6	46
11	Yahoo (China)	39
12	Taobao	39
13	Xunlei	38
14	Tudou	38
15	Gougou	28
Source: Nielsen

Sessions/Visits per Person	59
Domains Visited per Person	106
Web Pages per Person	2,369
Duration of a Web Page Viewed (hh:mm:ss)	0:00:49
PC Time per Person (hh:mm:ss)	68:33:23
Active Digital Media Universe	163,036,813
Current Digital Media Universe Estimate	224,134,576
Source: Nielsen

Workplace internet users tend to either use the internet every day or not at all. A large majority of the population can be found at either end of the spectrum – using the internet at work every day (60%) or never (28%). By contrast, few (5%) use the internet just once every few days at work and only 6% use it occasionally, but even less often than that. Americans are also significantly more likely to use the internet “constantly” at work than at home. At work, 27% of employed online Americans use the internet constantly. In comparison, just 14% of online Americans say they constantly use the internet at home.

	Constantly	Several times a day	About once a day	Every few days	Less often	Never
Home	14	26	22	20	11	6
Work	27	22	11	5	6	28
Source: Pew Internet Project

73% of the population uses the internet at least occasionally, up from 63% in the spring of 2004. Furthermore, on an average day, 72% of internet users go online, an increase from just 53% in spring 2004 and 69% last spring. Among all internet users, 93% use the internet from home and 52% use the internet from work, according to Pew Internet Project.

60% of employed seniors are online, while just 38% of the general population of seniors uses the internet. The relative youthfulness of employed Americans ages 65 and older may account for some of this difference when viewed alongside the general population. While just 40% of all Americans with less than a high school education use the internet, 62% of employed Americans with the same education are online. 63% of all high school graduates are online, while 75% of employed high school graduates are online, according to Pew Internet Project.

	Constantly	Several times a day	About once a day	Every few days	Less often	Never
Home	14	26	22	20	11	6
Work	27	22	11	5	6	28
Source: Pew Internet Project

Employed internet users ages 30-49, those with at least some college education, and those making $75,000 or more in annual income are among the most likely to use the internet at work. Those least likely to use the internet at work include 18-29-year-olds, those with less than a college education, and those making under $30,000 income. 33% of employed internet users ages 30-49 uses the internet constantly while at work. In addition, 72% of these workers use the internet from both home and work, according to Pew Internet Project.

	Audience, 000	Minutes per Visitor
Total Audience Asia-Pacific	389,593	1,156.9
Games	199,081	86.8
QQ.COM Games	44,131	46.5
Yahoo! Games	20,211	34.5
4399.COM	20,059	37.9
Nexon Corporation	18,694	29.0
17173.COM	16,671	21.2
SDO.COM	15,451	15.0
Spil Games	14,911	31.9
SINA Games	14,780	10.6
9WEE.COM	10,460	28.4
52PK.COM	8,434	5.2
Source: comScore

69% of online males say they can’t live without the Internet, versus just 31% for television; 63% have a smart phone and one in four use their mobile device to connect to the Web; 40% use the Internet for more than 22 hours a week; 36% say they can’t live without the Internet for socializing; 33% say they can’t live without online entertainment, according to Break Media.

Broadband adoption in the United States continues to exhibit steady growth, with 17% more American adults having broadband at home in April 2008 than was the case roughly a year earlier. Fully 55% of Americans reported having a high-speed internet connection at home in April 2008 survey, up from 47% in March 2007. The share of Americans with broadband at home in our April 2008 survey is little changed from the 54% of Americans who said they had broadband at home in our December 2007 survey, according Pew Internet Project.

	All internet users	Dial-up at home	Broadband at home (all respondents)	Accessed internet away from home or work using WiFi on laptop computer	Pays for premium home broadband services
Use an online search engine	89%	80%	94%	95%	95%
Check weather reports and forecasts	80	75	84	88	84
Get news online	73	61	80	86	88
Visit a state or local government website	66	55	72	78	76
Look online for information about the 2008 election	55	37	62	70	70
Watch a video on a videosharing site like YouTube or GoogleVideo	52	29	60	69	67
Look online for information about a job	47	36	50	59	56
Send instant messages	40	38	44	53	48
Read someone else’s blog	33	15	40	42	45
Use a social networking site like MySpace, Facebook, or LinkedIn.com	29	21	33	38	41
Make a donation to charity online	20	9	23	28	27
Downloaded a podcast	19	8	22	31	28
Download or share files using peer-to-peer networks such as BiTorrent or LiveWire	15	15	17	21	20
Create or work on your own blog	12	8	15	19	19
Number of cases	1,553	249	1,138	504	306
Source: Pew Internet Project

Rank	Property	Audience, 000	Reach %
	Total Internet : Total Audience	188,937	100%
1	Platform-A	170,728	90%
2	Google Ad Network	156,415	83%
3	Yahoo! Network	156,212	83%
4	Specific Media	152,501	81%
5	ValueClick Networks	150,813	80%
6	Tribal Fusion	142,840	76%
7	Yahoo!	139,807	74%
8	Google	136,484	72%
9	YuMe Video Network	129,871	69%
10	Casale Media – MediaNet	129,195	68%
11	Traffic Marketplace	128,893	68%
12	Tremor Media – Potential Reach	126,314	67%
13	Adconion Media Group	124,532	66%
14	24/7 Real Media	123,808	66%
15	interCLICK	122,478	65%
16	Revenue Science	121,893	65%
17	DRIVEpm	117,188	62%
18>	CPX Interactive	115,710	61%
19	MSN-Windows Live	111,258	59%
20	AOL Media Network	110,623	59%
21	ADSDAQ by ContextWeb	108,574	57%
22	Collective Media	107,943	57%
23	Burst Media	96,648	51%
24	Turn, Inc	94,042	50%
25	Centro – Potential Reach	81,836	43%
26	Undertone Networks	81,639	43%
27	AdBrite	81,310	43%
28	MYSPACE.COM	75,491	40%
29	YOUTUBE.COM	75,425	40%
30	Vibrant Media	74,792	40%
31	NNN Total Newspapers: U.S.	72,202	38%
32	Gorilla Nation Media – Potential Reach	66,124	35%
33	Ybrant – Oridian – ADdynamix Network	61,066	32%
34	MSN.COM Home Page	58,727	31%
35	Ask Network	58,482	31%
36	EBAY.COM	58,303	31%
37	Pulse 360	57,646	31%
38	Kontera	55,288	29%
39	IAC Ad Solutions – Potential Reach	53,677	28%
40	Intergi – Potential Reach	52,461	28%
41	National Broadband Network	52,236	28%
42	IB Local Network	51,148	27%
43	NNN Top 25	49,070	26%
44	MapQuest	47,276	25%
45	AMAZON.COM	46,830	25%
46	AdOn Network	45,740	24%
47	TattoMedia	44,278	23%
48	QuadrantONE – Potential Reach	43,599	23%
49	EBAY.COM Home Page	41,831	22%
50	FACEBOOK.COM	40,959	22%
Source: comScore

Property	June-2008	July-2008	% Change
Total Internet : Total Audience	34,986	35,212	1%
Politics	904	1,153	28%
Pharmacy	1,327	1,627	23%
Real Estate	3,674	4,457	21%
Family	2,697	3,267	21%
Business to Business	5,137	6,154	20%
Hobbies/Lifestyle	7,451	8,678	16%
Weather	6,611	7,694	16%
Retail – Flowers/Gifts/Greetings	1,411	1,642	16%
Travel – Car Rental	4,645	5,383	16%
Technology	16,458	18,517	13%
Source: comScore

73% of American adults as internet users, meaning 27% of adults in the United States do not use the internet. Age and income are two factors that stand out when looking at non-internet users. 43% of non-internet users are over the age of 65 or, put differently, 65% of senior citizens do not use the internet. 43% of non-internet users have household incomes under $30,000 per year. 33% of non-internet users say they are simply not interested in the internet, with another 12% saying they don’t have access. Some 9% of non-users say the internet is too difficult or frustrating for them and just 7% say it is too expensive, according to the Pew Internet Project. Some 21% of non-users say that someone in their household uses the internet at home. 20% of non-users at one time user the internet; 18% of nonusers said they had been in the past, and 10% of non-users said they would be interested in using the internet again.