84% of Germans aged 19-29 said they would rather do without their current partner or their car than forego their connection to the Web. Living without a mobile phone was also unthinkable for 97% of those questioned in that age range.
Top Countries by Internet Audience in December 2008
| Country | Total Unique Visitors (000) |
Share of Total Worldwide Internet Audience (%) |
| Worldwide | 1,007,730 | 100.0% |
| China | 179,710 | 17.8% |
| United States | 163,300 | 16.2% |
| Japan | 59,993 | 6.0% |
| Germany | 36,992 | 3.7% |
| United Kingdom | 36,664 | 3.6% |
| France | 34,010 | 3.4% |
| India | 32,099 | 3.2% |
| Russia | 28,998 | 2.9% |
| Brazil | 27,688 | 2.7% |
| South Korea | 27,254 | 2.7% |
| Canada | 21,809 | 2.2% |
| Italy | 20,780 | 2.1% |
| Spain | 17,893 | 1.8% |
| Mexico | 12,486 | 1.2% |
| Netherlands | 11,812 | 1.2% |
| Source: comScore | ||
Top job search sites in December 2008
| Dec-2007 | Dec-2008 | % Change | |
| Total Internet : Total Audience | 183,619 | 190,650 | 4 |
| Job Search | 12,445 | 18,826 | 51 |
| CareerBuilder.com Job Search | 5,132 | 9,121 | 78 |
| Yahoo! HotJobs Job Search | 2,282 | 5,605 | 146 |
| Indeed.com Job Search | 2,712 | 5,106 | 88 |
| Monster.com Job Search | 4,131 | 3,776 | -9 |
| Simply Hired, Inc. | 1,188 | 3,104 | 161 |
| JOB.COM Job Search | 731 | 1,237 | 69 |
| MSN Careers by CareerBuilder.com | 593 | 1,004 | 69 |
| AOL Find a Job by CareerBuilder.com | 504 | 856 | 70 |
| Jobs.net Job Search | 350 | 368 | 5 |
| Jobster.com Job Search | 186 | 365 | 97 |
| Source: comScore | |||
Internet activity of European mobile subscribers in November 2008
| Germany | Spain | France | Italy | UK | ||||||
| Activity | % Users | % Change | % Users | % Change | % Users | % Change | % Users | % Change | % Users | % Change |
| Watched video | 5% | 2% | 8% | 0% | 6% | -7% | 7% | -4% | 4% | -27% |
| Listened to music | 20% | -2% | 23% | -1% | 17% | -3% | 17% | -2% | 22% | -1% |
| Accessed news/info via browser | 9% | 10% | 10% | 10% | 14% | 5% | 10% | 5% | 19% | 5% |
| Received SMS ads | 27% | 0% | 75% | 5% | 64% | -1% | 54% | 2% | 36% | 0% |
| Played downloaded game | 8% | -2% | 10% | -6% | 4% | -14% | 8% | -5% | 10% | -4% |
| Accessed downloaded application | 4% | 25% | 5% | 26% | 3% | 16% | 6% | 12% | 6% | 17% |
| Sent/received photos or videos | 23% | 0% | 31% | -3% | 25% | -6% | 30% | -5% | 30% | -2% |
| Purchased ringtones | 4% | 10% | 4% | 2% | 3% | -8% | 4% | 6% | 3% | 4% |
| Used email | 9% | 7% | 11% | -1% | 9% | 11% | 12% | 2% | 12% | 12% |
| Accessed social networking sites | 3% | 25% | 5% | 33% | 5% | 20% | 5% | 33% | 9% | 12% |
| Source: comScore | ||||||||||
Top search engines in the US in December 2008
| Domain | December 2007 | November 2008 | December 2008 | 2008 overall |
| www.google.com | 65.98% | 71.97% | 72.07% | 69.48% |
| search.yahoo.com | 20.88% | 17.70% | 17.79% | 19.16% |
| search.msn.com | 7.04% | 5.45% | 5.56% | 5.88% |
| www.ask.com | 4.14% | 3.35% | 3.15% | 3.80% |
| Source: Hitwise | ||||
Upstream traffic from search engines and Google in December 2008
| Category | Percentage of category traffic from search engines – December2008 |
Percent change in share of traffic from search engines – December2007- December2008 |
Percentage of category traffic from Google – December2008 |
Percent change in share of traffic from Google – December2007- December2008 |
| Health and Medical | 44.45% | 1% | 31.91% | 11% |
| Travel | 36.24% | 9% | 27.09% | 21% |
| Shopping and Classifieds | 25.81% | -2% | 18.36% | 9% |
| News and Media | 20.54% | -3% | 15.46% | 11% |
| Entertainment | 24.83% | 7% | 17.26% | 21% |
| Business and Finance | 19.19% | 13% | 13.47% | 28% |
| Sports | 13.33% | 16% | 9.56% | 29% |
| Online Video** | 33.69% | 23% | 24.70% | 42% |
| Social Networking** | 17.87% | 18% | 11.89% | 38% |
| Source: Hitwise | ||||
Online video traffic on Inauguration day 2009
| Jan. 13, 2009 | Jan. 20, 2009 | Percent Change | |
| Unique Viewers (000) | 8,945 | 13,004 | 45% |
| Videos Viewed (000) | 37,107 | 49,523 | 33% |
| Total Minutes (000) | 82,954 | 189,739 | 129% |
| Source: comScore | |||
Top search terms in December 2008
| Rank | Search Term | Volume |
| 1. | myspace | 0.74% |
| 2. | craigslist | 0.47% |
| 3. | ebay | 0.37% |
| 4. | youtube | 0.29% |
| 5. | 0.26% | |
| 6. | myspace.com | 0.23% |
| 7. | walmart | 0.17% |
| 8. | yahoo | 0.17% |
| 9. | mapquest | 0.11% |
| 10. | amazon | 0.10% |
| Source: Hitwise | ||
The average respondent in China spends 44% of their leisure time online in 2008
| Country | Leisure time spent online, % |
| China | 44 |
| South Korea | 40 |
| Japan | 38 |
| Italy | 31 |
| US | 30 |
| Australia | 29 |
| Spain | 29 |
| Canada | 28 |
| UK | 28 |
| France | 28 |
| Germany | 23 |
| Norway | 22 |
| Netherlands | 19 |
| Sweden | 18 |
| Finland | 16 |
| Denmark | 15 |
| Source: TNS | |
US Internet usage in December 2008
| Sessions/Visits per Person | 59 | ||
| Domains Visited per Person | 108 | ||
| Web Pages per Person | 2,353 | ||
| Duration of a Web Page Viewed | 0:00:55 | ||
| PC Time per Person | 68:23:22 | ||
| Active Digital Media Universe | 166,120,474 | ||
| Current Digital Media Universe Estimate | 225,748,755 | ||
| Source: Nielsen | |||