57% of Americans watch TV and surf Internet simultaneously

57% of TV viewers in the US who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 mln US consumers. Average TV viewer who uses the Internet simultaneously does that for 2 hours and 40 minutes a month, and that 28% of the time they are on the Web at home, they are also watching television, Nielsen said.

Web-to-TV streaming services to generate $2.9 bln by 2013

Over 40% of young adult US households view Internet video on the TV at least once per month, In-Stat found. Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013. Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 mln. Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet. In five years, there will be 7.4 mln US broadband households that use media center PCs for streaming Web-to-TV content.

Demographics of Social Network Users

The percentage of online Americans in each demographic category who have a profile on a social network website:

All adults 35%
Sex
Men 35
Women 35
Age
18-24 75
25-34 57
35-44 30
45-54 19
55-64 10
65+ 7
Race
White, non-Hispanic 31
Black, non-Hispanic 43
Hispanic 48
Annual Household Income
Less than $30,000 45
$30,000 – $49,999 38
$50,000 – $74,999 30
$75,000 + 31
Education
Less than HS 43
HS grad 31
Some college 41
College grad 33
Locale
Urban 34
Suburban 26
Rural 23
Source: Pew Internet Project

US Internet usage in February 2009

Sessions/Visits per Person 57
Domains Visited per Person 105
Web Pages per Person 2,405
Duration of a Web Page Viewed 0:00:55
PC Time per Person 61:11:56
Active Digital Media Universe 166,897,330
Current Digital Media Universe Estimate 230,011,248
Source: Nielsen

Top Japanese search engines in January 2009

Share of
Searches
Searches Per
Searcher
Total Internet 100.0 100.5
Yahoo! Sites 51.3 61.9
Google Sites 38.2 55.4
Rakuten Inc 2.2 8.5
Microsoft Sites 1.7 9.3
NTT Group 1.5 12.0
Amazon Sites 1.0 6.4
Excite Japan 0.8 19.8
NEC Corporation 0.7 23.7
MIXI, Inc. 0.3 6.1
Nifty Corporation 0.3 13.3
Source: comScore

Social Networking and Politics

Pew Internet project asked US Internet adults regarding their usage of social networks in regards to politics.

Discovered your friends’ political interests or affiliations 29%
Gotten any campaign or candidate information 22
Signed up as a friend of any candidates 10
Started or joined a political group 9
Source: Pew Internet Project

Intersection betwen Obama voters and Internet users

All online Obama voters 27%
Sex
Men 28%
Women 25
Race/Ethnicity
White (non-Hispanic) 25%
Black (non-Hispanic) 31
English-speaking Hispanics
Education
High school grad 27%
Some college 28
College grad 27
Annual Household Income
Less than $30,000 26%
$30,000-$49,999 21
$50,000-$74,999 32
$75,000 or more 33
Age
18-29 33%
30-49 31
50-64 19
65+ 9
Online Campaign Engagement
Online political user 33%
Go online, not online political user 4
Source: Pew Internet Project

Internet connections mostly fail on users 50-64-years-old

All demographic groups are about equally likely to have certain devices fail them, though seniors who own cell phones are significantly less likely than younger cell phone owners to have problems with their cell phones. Just 18% of cell phone owners 65 years old and older reported that their cell phones had failed in the past year, while 26% of 50-64 year olds, 33% of 30-49 year olds and 30% of 18-29 year olds reported cell phone problems. Seniors are not as exclusively reliant on their cell phones as younger owners, and so they may have less wear and tear on their phones than do younger users who are more likely to experience cell phone failure. Significantly more seniors than 18-49 year olds who own cell phones also have landline phones at home. Fully 79% of senior cell phone owners also have regular phones, while just 30% of 18-29 year olds and 52% of 30-49 year olds have both types of phones.

  % 18-29
year old
% 30-49
year old
% 50-64
year old
% 65+
year old
Home internet users to have HOME INTERNET
CONNECTION fail
43% 45% 46% 37%
Computer owners to have COMPUTERS fail 39 40 38 35
Cell phone owners to have CELL PHONES fail 30 33 26 18
Source: Pew Internet Project

US Internet usage in February 2009

Activity Have ever
done this
At work
only
At home
only
Both
work &
home
Some
other
place
Have not
done this
Buy a product online, such as books,
music, toys or clothing
76% 3% 53% 19% 1% 24%
Watch video on a video-sharing site
like YouTube or Google Video
53 3 37 12 1 47
Send “instant messages” to
someone who’s online at the same
time
41 6 22 12 59
Use an online social or professional
networking site like MySpace,
Facebook or LinkedIn
35 3 25 7 65
Read someone else’s online journal
or blog
33 3 22 8 1 66
Play online games 28 24 3 72
Contribute writing, files or other
content to your employer’s website
23 10 3 8 1 77
Create or work on your own online
journal or blog
12 9 2 1 88
Source: Pew Internet Project

Top Countries by Internet Audience in December 2008

Country Total Unique
Visitors (000)
Share of Total
Worldwide
Internet Audience (%)
Worldwide 1,007,730 100.0%
China 179,710 17.8%
United States 163,300 16.2%
Japan 59,993 6.0%
Germany 36,992 3.7%
United Kingdom 36,664 3.6%
France 34,010 3.4%
India 32,099 3.2%
Russia 28,998 2.9%
Brazil 27,688 2.7%
South Korea 27,254 2.7%
Canada 21,809 2.2%
Italy 20,780 2.1%
Spain 17,893 1.8%
Mexico 12,486 1.2%
Netherlands 11,812 1.2%
Source: comScore

Top job search sites in December 2008

Dec-2007 Dec-2008 % Change
Total Internet : Total Audience 183,619 190,650 4
Job Search 12,445 18,826 51
CareerBuilder.com Job Search 5,132 9,121 78
Yahoo! HotJobs Job Search 2,282 5,605 146
Indeed.com Job Search 2,712 5,106 88
Monster.com Job Search 4,131 3,776 -9
Simply Hired, Inc. 1,188 3,104 161
JOB.COM Job Search 731 1,237 69
MSN Careers by CareerBuilder.com 593 1,004 69
AOL Find a Job by CareerBuilder.com 504 856 70
Jobs.net Job Search 350 368 5
Jobster.com Job Search 186 365 97
Source: comScore

Internet activity of European mobile subscribers in November 2008

Germany Spain France Italy UK
Activity % Users % Change % Users % Change % Users % Change % Users % Change % Users % Change
Watched video 5% 2% 8% 0% 6% -7% 7% -4% 4% -27%
Listened to music 20% -2% 23% -1% 17% -3% 17% -2% 22% -1%
Accessed news/info via browser 9% 10% 10% 10% 14% 5% 10% 5% 19% 5%
Received SMS ads 27% 0% 75% 5% 64% -1% 54% 2% 36% 0%
Played downloaded game 8% -2% 10% -6% 4% -14% 8% -5% 10% -4%
Accessed downloaded application 4% 25% 5% 26% 3% 16% 6% 12% 6% 17%
Sent/received photos or videos 23% 0% 31% -3% 25% -6% 30% -5% 30% -2%
Purchased ringtones 4% 10% 4% 2% 3% -8% 4% 6% 3% 4%
Used email 9% 7% 11% -1% 9% 11% 12% 2% 12% 12%
Accessed social networking sites 3% 25% 5% 33% 5% 20% 5% 33% 9% 12%
Source: comScore

Upstream traffic from search engines and Google in December 2008

Category Percentage of
category traffic
from search
engines –
December2008
Percent change in
share of traffic
from search
engines –
December2007-
December2008
Percentage of
category traffic
from Google –
December2008
Percent change in
share of traffic
from Google –
December2007-
December2008
Health and Medical 44.45% 1% 31.91% 11%
Travel 36.24% 9% 27.09% 21%
Shopping and Classifieds 25.81% -2% 18.36% 9%
News and Media 20.54% -3% 15.46% 11%
Entertainment 24.83% 7% 17.26% 21%
Business and Finance 19.19% 13% 13.47% 28%
Sports 13.33% 16% 9.56% 29%
Online Video** 33.69% 23% 24.70% 42%
Social Networking** 17.87% 18% 11.89% 38%
Source: Hitwise

635 mln broadband users in 40 countries by 2013

As the total number of broadband lines in the world passes 400 mln, Point Topic forecasts that the total in the 40 biggest broadband countries in the world will grow from 393 mln by the end of 2008 to 635 mln by 2013. Broadband in the rest of the world will grow from 16 mln to 48 mln lines in the same period, so the world will add 273 mln lines to reach 683 mln in total. This represents a 10.8% per year compound growth rate, well down from 27.7% per year in the 2004 to 2008 period, but still substantial. One major reason for the slowdown in growth is that most of the richer countries are approaching saturation with broadband; new customers are becoming harder to find and sign up. At the same time poorer countries such as China and India have gone through the initial phase of rapid growth and are now growing steadily rather than exponentially.

Looking five years ahead, China is forecast to be well in front as the biggest broadband country, with 153 mln broadband lines against 117 mln in the USA. In fact China is expected to be already ahead of the USA by the end of 2008. India and Brazil are also expected to enter the Top 10, but Russia is forecast to be just outside at number 11. The story with broadband take-up – the%age of broadband lines per 100 population – will be rather different. Here Sweden, Germany and the USA are expected to be the biggest gainers as they start closing the gap with similar countries. Germany, which has been rather lagging in broadband until recently, is expected to gain most of all, increasing take-up from 26.4% to 42.4%. Denmark is expected to remain the most broadband-intensive major country, going from 37.0% to 46.3% take-up.

Top countries by Internet audience in December 2008

Country Audience, 000 Share
Worldwide 1,007,730 100.0%
China 179,710 17.8%
United States 163,300 16.2%
Japan 59,993 6.0%
Germany 36,992 3.7%
United Kingdom 36,664 3.6%
France 34,010 3.4%
India 32,099 3.2%
Russia 28,998 2.9%
Brazil 27,688 2.7%
South Korea 27,254 2.7%
Canada 21,809 2.2%
Italy 20,780 2.1%
Spain 17,893 1.8%
Mexico 12,486 1.2%
Netherlands 11,812 1.2%
Source: comScore

Top Web sites in Japan in October 2008

Property Sep-2008 Oct-2008 % Change
Total Internet : Total Audience 57,933 58,515 1
Yahoo! Sites 48,508 49,203 1
Google Sites 37,244 37,767 1
Rakuten Inc 31,544 31,273 -1
FC2 inc. 28,828 28,710 0
NTT Group 28,516 28,604 0
Microsoft Sites 28,747 27,960 -3
Wikimedia Foundation Sites 23,326 23,169 -1
GMO Internet Group 23,661 23,026 -3
Nifty Corporation 23,068 22,995 0
Livedoor 23,043 22,788 -1
Source: comScore

Top sites in November 2008

Rank Property Audience, 000
Total Internet 190,775
1 Google Sites 146,941
2 Yahoo! Sites 143,856
3 Microsoft Sites 123,537
4 AOL LLC 108,785
5 Fox Interactive Media 89,000
6 eBay 71,730
7 Ask Network 70,151
8 Amazon Sites 63,470
9 Wikimedia Foundation Sites 60,667
10 Glam Media 54,631
11 CBS Corporation 52,837
12 Turner Network 51,682
13 FACEBOOK.COM 50,511
14 Apple Inc. 48,995
15 Wal-Mart 47,373
16 New York Times Digital 47,372
17 Viacom Digital 46,963
18 Target Corporation 39,143
19 craigslist, inc. 35,666
20 AT&T Interactive Network 35,552
21 Adobe Sites 34,707
22 Weather Channel, The 32,385
23 Comcast Corporation 32,013
24 Time Warner – Excluding AOL 30,655
25 Disney Online 29,432
26 Verizon 28,459
27 Superpages.com Network 27,893
28 Bank of America 25,875
29 Everyday Health 25,367
30 AT&T, Inc. 24,958
31 WordPress 24,780
32 United Online, Inc 24,644
33 Shopzilla.com Sites 24,618
34 Weatherbug Property 24,579
35 Sears Sites 24,500
36 Gorilla Nation 24,371
37 Answers.com Sites 23,469
38 Photobucket.com LLC 23,426
39 Real.com Network 22,958
40 Best Buy Sites 22,740
41 Demand Media 22,537
42 JPMorgan Chase Property 22,158
43 ESPN 21,678
44 Gannett Sites 21,272
45 The Mozilla Organization 20,192
46 Monster Worldwide 20,142
47 iVillage.com 19,808
48 WorldNow – ABC Owned Sites 18,571
49 WebMD Health 18,270
50 JCPenney Sites 18,079
Source: comScore