57% of TV viewers in the US who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 mln US consumers. Average TV viewer who uses the Internet simultaneously does that for 2 hours and 40 minutes a month, and that 28% of the time they are on the Web at home, they are also watching television, Nielsen said.
Web-to-TV streaming services to generate $2.9 bln by 2013
Over 40% of young adult US households view Internet video on the TV at least once per month, In-Stat found. Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013. Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 mln. Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet. In five years, there will be 7.4 mln US broadband households that use media center PCs for streaming Web-to-TV content.
Demographics of Social Network Users
The percentage of online Americans in each demographic category who have a profile on a social network website:
All adults | 35% |
Sex | |
Men | 35 |
Women | 35 |
Age | |
18-24 | 75 |
25-34 | 57 |
35-44 | 30 |
45-54 | 19 |
55-64 | 10 |
65+ | 7 |
Race | |
White, non-Hispanic | 31 |
Black, non-Hispanic | 43 |
Hispanic | 48 |
Annual Household Income | |
Less than $30,000 | 45 |
$30,000 – $49,999 | 38 |
$50,000 – $74,999 | 30 |
$75,000 + | 31 |
Education | |
Less than HS | 43 |
HS grad | 31 |
Some college | 41 |
College grad | 33 |
Locale | |
Urban | 34 |
Suburban | 26 |
Rural | 23 |
Source: Pew Internet Project |
Usage of social networking profiles among adults and teens
Do you use your online profile to…?
Adults | Teens | |
Stay in touch with friends | 89% | 91% |
Make plans with friends | 57 | 72 |
Make new friends | 49 | 49 |
Organize with others for an event, issue or cause | 43 | n/a |
Make new business or professional contacts | 28 | n/a |
Promote yourself or your work | 28 | n/a |
Flirt | 20 | 17 |
Source: Pew Internet Project |
US Internet usage in February 2009
Sessions/Visits per Person | 57 | |
Domains Visited per Person | 105 | |
Web Pages per Person | 2,405 | |
Duration of a Web Page Viewed | 0:00:55 | |
PC Time per Person | 61:11:56 | |
Active Digital Media Universe | 166,897,330 | |
Current Digital Media Universe Estimate | 230,011,248 | |
Source: Nielsen |
Top Japanese search engines in January 2009
Share of Searches |
Searches Per Searcher |
|
Total Internet | 100.0 | 100.5 |
Yahoo! Sites | 51.3 | 61.9 |
Google Sites | 38.2 | 55.4 |
Rakuten Inc | 2.2 | 8.5 |
Microsoft Sites | 1.7 | 9.3 |
NTT Group | 1.5 | 12.0 |
Amazon Sites | 1.0 | 6.4 |
Excite Japan | 0.8 | 19.8 |
NEC Corporation | 0.7 | 23.7 |
MIXI, Inc. | 0.3 | 6.1 |
Nifty Corporation | 0.3 | 13.3 |
Source: comScore |
Social Networking and Politics
Pew Internet project asked US Internet adults regarding their usage of social networks in regards to politics.
Discovered your friends’ political interests or affiliations | 29% |
Gotten any campaign or candidate information | 22 |
Signed up as a friend of any candidates | 10 |
Started or joined a political group | 9 |
Source: Pew Internet Project |
Intersection betwen Obama voters and Internet users
All online Obama voters | 27% |
Sex | |
Men | 28% |
Women | 25 |
Race/Ethnicity | |
White (non-Hispanic) | 25% |
Black (non-Hispanic) | 31 |
English-speaking Hispanics | |
Education | |
High school grad | 27% |
Some college | 28 |
College grad | 27 |
Annual Household Income | |
Less than $30,000 | 26% |
$30,000-$49,999 | 21 |
$50,000-$74,999 | 32 |
$75,000 or more | 33 |
Age | |
18-29 | 33% |
30-49 | 31 |
50-64 | 19 |
65+ | 9 |
Online Campaign Engagement | |
Online political user | 33% |
Go online, not online political user | 4 |
Source: Pew Internet Project |
Internet connections mostly fail on users 50-64-years-old
All demographic groups are about equally likely to have certain devices fail them, though seniors who own cell phones are significantly less likely than younger cell phone owners to have problems with their cell phones. Just 18% of cell phone owners 65 years old and older reported that their cell phones had failed in the past year, while 26% of 50-64 year olds, 33% of 30-49 year olds and 30% of 18-29 year olds reported cell phone problems. Seniors are not as exclusively reliant on their cell phones as younger owners, and so they may have less wear and tear on their phones than do younger users who are more likely to experience cell phone failure. Significantly more seniors than 18-49 year olds who own cell phones also have landline phones at home. Fully 79% of senior cell phone owners also have regular phones, while just 30% of 18-29 year olds and 52% of 30-49 year olds have both types of phones.
% 18-29 year old |
% 30-49 year old |
% 50-64 year old |
% 65+ year old |
|
Home internet users to have HOME INTERNET CONNECTION fail |
43% | 45% | 46% | 37% |
Computer owners to have COMPUTERS fail | 39 | 40 | 38 | 35 |
Cell phone owners to have CELL PHONES fail | 30 | 33 | 26 | 18 |
Source: Pew Internet Project |
US Internet usage in February 2009
Activity | Have ever done this |
At work only |
At home only |
Both work & home |
Some other place |
Have not done this |
Buy a product online, such as books, music, toys or clothing |
76% | 3% | 53% | 19% | 1% | 24% |
Watch video on a video-sharing site like YouTube or Google Video |
53 | 3 | 37 | 12 | 1 | 47 |
Send “instant messages” to someone who’s online at the same time |
41 | 6 | 22 | 12 | — | 59 |
Use an online social or professional networking site like MySpace, Facebook or LinkedIn |
35 | 3 | 25 | 7 | — | 65 |
Read someone else’s online journal or blog |
33 | 3 | 22 | 8 | 1 | 66 |
Play online games | 28 | — | 24 | 3 | — | 72 |
Contribute writing, files or other content to your employer’s website |
23 | 10 | 3 | 8 | 1 | 77 |
Create or work on your own online journal or blog |
12 | — | 9 | 2 | 1 | 88 |
Source: Pew Internet Project |