50% of consumers boycott spammers

A recent study authored by Quris shows nearly half of consumers surveyed reported that they have stopped doing business with companies altogether as a result of poor email practices. Similarly the study finds that over 57% of consumers have made purchases as a result of email, based upon survey responses from 1,684 email users in the United States.

Luth: Donations through e-mail don’t quite work

According to Luth Research, at least 40% of US households have made financial donations to non-profit organizations from face-to-face interactions or through postal mail. Over 15% have made material donations resulting from a call from someone they knew, while just 4.7% have made such donations based on receiving an e-mail from someone they knew. E-Mails from a known person do better for financial donations, as 8.1% have made monetary donations from such e-mails.

Pew report on spam

In large numbers, Internet users report that they trust email less and some even use email less because of spam. Why? Users worry that the growing volume of spam is getting in the way of their ability to reliably send and receive email. They complain that it uncontrollably clutters their inboxes and imposes uninvited, deceptive, and often disgustingly offensive messages. Here are the key figures:

  • 25% of email users say the ever-increasing volume of spam has reduced their overall use of email; 60% of that group says spam has reduced their email use in a big way.
  • 52% of email users say spam has made them less trusting of email in general.
  • 70% of email users say spam has made being online unpleasant or annoying.
  • 30% of email users are concerned that their filtering devices may block incoming email.
  • 23% of email users are concerned that their emails to others may be blocked by filtering devices.
  • 75% of email users are bothered that they can’t stop the flow of spam.
  • 80% of email users are bothered by deceptive or dishonest content of spam.
  • 76% of email users are bothered by offensive or obscene content of spam.

Radicati: Spam statistics

A recent study by the Radicati Group Inc., a research firm in Palo Alto, Calif., found that spam accounts for 14.5 billion messages a day – or 45 percent of all e-mails – and costs businesses globally $20.5 billion a year in lost productivity and technology expenses.

The future is even bleaker, according to the firm: It predicts that 58 billion junk e-mails will be sent every day within four years, costing businesses $198 billion annually.

Radicati estimates that spam costs businesses an average of $49 per mailbox this year but forecasts that could rise to $257 per year by 2007 if nothing is done to curtail the proliferation of junk messages.

E-mail click rates

Since the first quarter of this year open rates have declined from 39.2% in Q1 and click-through rates have fallen to 8.3% this past quarter from 8.9% in Q1. Nonetheless, it is important to note that legitimate e-mail marketers can carve a space for themselves over time.

DoubleClick’s report is based on aggregate data from hundereds of DoubleClick clients who sent 2 billion permission-based commercial e-mails using the company’s DARTmail delivery technology. DoubleClick notes that companies in certain industries fared better than others in Q2. For example, e-mails promoting retail companies and catalogs experienced delivery rates of 91.3% this past quarter — up from 85.4% in Q2 2002 — while click-through rates rose 9.8% over the year.