Marketers concerned about legitimate e-mail blocked as spam will find confirmation of their fears in a report released Tuesday. The costs of such blocking will nearly double, soaring to $419 mil in 2008 from $230 mil in 2003, according to Jupiter Research. Ironically, the percentage of wrongly blocked permission e-mail will drop from 17% today to just under 10% in 2008, researchers found.
A Responsys survey of marketing decision-makers at B2B and B2C companies finds that at least 60% of respondents cite spam, e-mail filters and e-mail inbox clutter as the biggest challenges they face in e-mail marketing efforts. Over 50% say developing quality e-mail lists is the greatest challenge in the business today.
E-mail phishing attacks jumped over 400% during the holidays, according to an analysis released Wednesday of scams reported to clearinghouse Anti-Phishing.org.
Tumbleweed claims 5% of e-mail recipients respond to a “phishy” e-mail, where the suggested URL is not whgat it appears to be (the article tells about the latest Visa International scam).
Recent nationwide study of 1,000 adults from Synovate shows that 83% of Americans will register for a ‘do-not-spam list’, if and when it is enacted by the Federal Trade Commission (FTC). On average, Americans get a staggering 155 unsolicited emails in their personal or work email accounts each week with 20% receiving 200 or more
IDC predicts that e-mail traffic will reach 35 million messages a day by 2005. A survey of IT directors has found that e-mail storage now makes up around 40% of data retention costs in businesses in Europe, the Middle East and Africa, with IT heads reckoning that 20% of all the e-mails they have to keep are personal or non-work-related messages.
One third of all spam circulating the Web is relayed through PCs that have been compromised by malicious programs known as Remote Access Trojans, according to Sophos, a corporate spam and antivirus company.
A report from United Nations Conference on Trade and Development (UNCTAD) claims the United States of America leads the world in both spam production and spam consumption.
|Spam Origins, March 2003|
31% say that their biggest concerns for e-mail delivery stem from blacklists and potential recipients? spam filters, while only 8% cite potential legislation. 22% are afraid of bounces and address changes, the same amount is concerned with inbox clutter and the rate of opened letters declining.
By the Q4 of 2004, 85% of enterprises will have enterprise-level spam filtering in place.