In August 2009, 276.9 mln people used email across the US, several European countries, Australia and Brazil, according to Nielsen, up 21% from 229.2 mln in August 2008.
|Total Internet : Total Audience||54,153||59,198||9|
|Windows Live Hotmail||8,528||7,135||-16|
80% working adults maintain either a personal or work-related email account.53% have both personal and work accounts. 22% say they only maintain personal email accounts and just 5% of working adults say that their email use is limited to a work account. 45% of working Americans say they have just one personal email account, while 18% say they maintain two and 13% keep tabs on three or more personal accounts. 45% of working Americans have just one email account for work, while 9% maintain two and 5% manage three or more work accounts, according to Pew Internet Project.
More than 0.4% of all spam sent in September 2008 were targeted attacks, Cisco found. Since 90% of all e-mails sent worldwide are spam, this means 800 mln messages a day are attempts are spear phishing. In 2007, targeted attacks with personalized messages were less than 0.1% of all spam.
Young working adults are the most likely to maintain multiple personal addresses; 20% report having three or more personal accounts, compared with just 13% of those ages 30- 49. However, younger workers are no more likely to maintain multiple work accounts. In fact, more working 30-49 year olds report having work email accounts overall; 65% say they have accounts for work, while just 49% of working young adults report the same, according to Pew Internet Project.
|Type of account
|Only one||Two||Three or
|All employed adults||76%||45%||18%||13%||24%|
working over 40
|All employed adults||59||45||9||5||40||1|
working over 40
|Source: Pew Internet Project|
The more money an employee earns, the more closely he or she monitors work email accounts. While 27% of those earning less than $30,000 per year say they keep constant tabs on their work email, 46% of those earning $75,000 or more report that level of monitoring. Fully 78% of work emailers in the top earning bracket say they check their email accounts at least as often as several times per day, according to Pew Internet Project.
37% of employed Americans check their email at work. Men and women tend to their work email with equal frequency. Workers ages 30 to 49 years old are the power emailers when it comes to managing work email. For instance, 40% of 30-49 year olds with work email accounts check those accounts constantly while at work, compared with 30% of those ages 50-64,according to Pew Internet Project.
Half of work emailers who are currently employed at large corporations check their email constantly, compared with just 32% of those who work for small businesses. Indeed, there is a considerable amount of overlap in the patterns seen here with wages and job types; as mentioned previously, many of those who earn less than $30,000 work in the service industry, skilled and semi-skilled jobs-professions that are not associated with high levels of internet or email use, according to Pew Internet Project
Fully 22% of employed say that they check their work email accounts “often” during the weekend, compared with just 16% who reported doing this in 2002. 34% employed email users in jobs earning 75,000 USD or more say they check their work email often on the weekends, while just 17% of those earning under 50,000 USD do so. 25% of employed email users say they check email “often” even when they have taken a sick day, compared with 17% who say they often check their inboxes before they go to work for the day, and 19% who frequently check their email after leaving work for the day, according to Pew Internet Project.
34% of employed email users say they will at least occasionally check their email on vacations; 11% say they do so often, 14% say they sometimes check in and 9% rarely log in to their email while taking a vacation day. 18% of employed email users report some level of on-the-go emailing for work, and just 7% say they check in frequently while on the go, according to Pew Internet Project.
54% of employees with personal email accounts say they at least occasionally check their personal inboxes while at work. Most do so on a daily basis; 39% of all personal emailers say they check their personal accounts at least once a day at work, while 15% report checking in less often than that. Just 7% admit to refreshing their personal inboxes at work constantly, and 4% say they check in several times an hour, according to Pew Internet Project. 66% of employees frequent checking of work-related email earning $75,000 per year or more say they check their personal accounts at work, compared with just 45% of those in jobs earning less than $30,000 annually.
Among those who are employed, 96% are in some way making use of new communications technologies- either by going online, using email or owning a cell phone. This group includes employed respondents who are either internet users (86%), have a cell phone (89%) or an email account (81%). Additionally, some 73% of workers use all three basic tools of the information age: they use the internet, have an email account, and have a cell phone, according to Pew Internet Project.
Prices of list rentals are declining across the board and – for the first time ever – show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index. The categories tracked include cost-per-lead consumer and B2B programs and white-paper syndication programs: ?ost-per-lead consumer programs averaged $1.15 per lead, a 4.17% decrease from Q2 2008; cost-per-lead B2B programs averaged $4.80 per lead, a 2.4% decrease from Q2 2008; white paper syndication cost-per-lead programs showed an average of $12.50 per download, a 3.85% decrease.
More than half of working adults (53%) have both personal and work email accounts. And while 22% say they only maintain personal addresses, just 5% say that their email use is limited to a work account. 54% of employees with personal email accounts say they at least occasionally check their personal inboxes while at work and most do so on a daily basis. Personal email spills over to the cell phone and Blackberry, too: Among employed respondents who actively use their cell phone or Blackberry for email, 44% say that most or all of the messages they send and receive are personal, while 32% say that most or all of the messages are work-related. Another 25% say their email use is equally split between personal and work-related messages. 37% of those with work email accounts check them constantly, up from 22% in 2002, according to Pew Internet Project.
The off-hours checking of work-related email is not an act generated solely by the volition of the employee. Some 22% of employed email users say they are expected to read and respond to work-related emails, even when they are not at work. Blackberry and PDA owners are more than twice as likely to report that their employer expects that they will stay tuned in to email outside of the office. Fully 48% say they are required to read and respond to email when they are away from work, according to Pew Internet Project..
Most employed email users do not believe that using email has increased the amount of time they spend working overall. Just 17% attribute some increase to email, while 6% feel as though email has actually cut down the amount of time they spend working. About the same modest number report some increase in the amount of time spent working specifically at home (16%), while 5% note a decrease. A smaller segment (10%) note an increase in the amount of time spent working at the office, while nearly the same number (7%) say email has cut down the time they spend at the office, according to Pew Internet Project.
In 2002-2008 the use of email on a typical day rose from 52% to 60%, for a growth rate of just 15%. These new figures propel search further out of the pack, well ahead of other popular internet activities, such as checking the news, which 39% of internet users do on a typical day, or checking the weather, which 30% do on a typical day, according to Pew Internet Project.
US adults still depend on personal email as a main source of receiving shared content: 69% still rely on email to share content and information, Forrester Research reports. Personal emails made up 56% of shared content received; however, more than 50% of youth use instant messaging, videos from YouTube, and wikis to share content, while notes on social networks and text messages on cell phones equates respectively to 30% and 41% for how this demographic receives information. Power Sharers are a new category defined as individuals that share content at least weekly and share with 11 or more people through at least one channel. Adult Power Sharers represented 35% of the online population, and Youth Power sharers make up 62% of the online population, showcasing how each of these groups feed the viral cycles and influence networks. 92% of adults trust an email from someone they know, while 70% trust messages through someone they know through a social site. 64% of adults and 60% of youth still use the traditional cut and paste method to share a URL or information.
Video content is shared twice as much amongst online youth than adults, with 60% noting they received information through an online video site such as YouTube. Web tools such as wikis are used by 53% of youth vs. 29% of adults, with webpage services such as ‘tags’ being shared by 31% of youth vs. only 16% of adults. Online youth share more content types than adults (with the exception of news articles). In particular, 73% of online youth shared peer-generated video, versus 39% of online adults. Men more likely to share product recommendations and video than women; 77% of adult males and 74 of younger males shared news and web links. Women strongly favor send to a friend feature; more than 60% of adult woman use the send to a friend feature on websites.
29% of Internet users have purchased goods from spam emails, according to Marshal. The most commonly purchased items include sexual enhancement pills, software, adult material and luxury items such as watches, jewellery and clothing. Botnets are networks comprised of thousands of infected personal computers, controlled remotely by criminals. They have enabled spammers to push down their costs through economies of scale and eliminated the need for spammers to host their own spam servers as they simply take control of other people’s computers instead. Recent FBI prosecutions of bot-herders and investigations of message-boards used by spammers, suggests the going rate for spammers to send a mln spam messages is as little as $5-10.
In Q2 2008, 74% of all mail received was spam. In Q2 2008, Turkey became the country with most zombie computers (11% of the global total), followed by Brazil (8.4%) and Russia (7.4%). The USA, which in the Q1 2008 accounted for 5% of all zombies, is now in ninth place with just 4.3% of the total. Google Adwords has been at the center of one of the most notable attacks over the last quarter, PandaLabs says. This Google service had been used previously to launch phishing attacks and the trend continues. This type of attack uses social engineering to trick users into revealing confidential details (bank account numbers, passwords, etc.).
87% of all teens engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending email or instant messages, or posting comments on social networking sites, according to Pew Internet Project. Although participation in these activities is widespread, 60% of teens who send these communications do not consider them to be “writing.” 38% of teens think of these communications as writing, and an additional 2% don’t know whether they consider them to be writing or not.
According to Radicati, Microsoft Exchange will run about 210 mln corporate e-mail accounts in 2008, growing to 319 mln mailboxes in 2012.
About 20% of all US heads-of-household have never sent an e-mail, and about 20 mln households, or 18%, are without Internet access, according to Parks Associates. 21% never searched for information on the Internet.
According to a survey by Pew Internet & American Life Project, in February-March 2007 56% of respondents reported sending email every day. 50% of the respondents stated they first went online for “personal” reasons; 31% said work was the cause; 19% said school was the cause.