Advertising.com, Inc. today released new findings from its Optigence research platform indicating that certain geographic areas are more responsive to interactive advertising than others.
Best CTR: New Mexico, West Virginia, Arkansas, Montana, Wyoming
Best conversion ratio: Vermont, Michigan, Alaska, Ohio, Nevada
In July, Nielsen//NetRatings reported Web publishers served 7.3 billion pop-up ad impressions. In July 2002, iVillage repudiated pop-up ads after a survey found 92.5 percent of its users saying pop-up ads were the most frustrating part of their experience on the site. Doug McFarland, Advertising.com executive vice president and general manager of publisher services, cited a survey the company did in May that found pop-up ads had a click-through rate 13 times higher than regular banner ads.
How Ad Demand Has Changed Relative To The Same Point A Year Ago
Increased Stayed The Same Decreased
Online 56% 33% 11%
Cable 53% 35% 13%
Radio 41% 45% 15%
Outdoor 35% 45% 19%
Magazines 31% 47% 20%
Network TV 31% 47% 22%
Newspapers 27% 45% 27%
All Media 39% 43% 18%