Best ad performance in the US by states, Inc. today released new findings from its Optigence research platform indicating that certain geographic areas are more responsive to interactive advertising than others.

Best CTR: New Mexico, West Virginia, Arkansas, Montana, Wyoming
Best conversion ratio: Vermont, Michigan, Alaska, Ohio, Nevada

Everyone hates pop-ups

In July, Nielsen//NetRatings reported Web publishers served 7.3 billion pop-up ad impressions. In July 2002, iVillage repudiated pop-up ads after a survey found 92.5 percent of its users saying pop-up ads were the most frustrating part of their experience on the site. Doug McFarland, executive vice president and general manager of publisher services, cited a survey the company did in May that found pop-up ads had a click-through rate 13 times higher than regular banner ads.