Cable TV ad spending, Q1-Q3 2008

Media Category Growth, YTY
Cable TV 8.4%
Syndication TV 2.5%
National Sunday Supplement 2.4%
Hispanic Cable TV 1.1%
Network TV 0.9%
Spot Radio 0.8%
Spot TV – Top 100 DMAs 0.7%
Spot TV – 101 to 210 DMAs -0.2%
Local Magazine -0.6%
FSI Coupon -1.7%
Hispanic TV -2.0%
Outdoor -2.7%
Network Radio -3.5%
National Magazine -5.1%
Internet (display only)* -5.6%
National Newspaper -6.4%
Business to Business -8.1%
Local Newspaper -8.7%
Local Sunday Supplements -9.9%
TOTAL -0.6%
Source: Nielsen