Busy women are addicted to the Internet, not enough time for anything else

A report from Nielsen//NetRatings and Washingtonpost.com indicates that 60% of working women using the Internet at work feel there is not enough time in the day for personal activities and issues, compared to just 48% of their male counterparts. Nonetheless, these women are voracious media consumers, especially when it comes to the Internet as 48% have increased their Internet usage over the past year and 27% say they are “not at all likely” to give up the Net in order to save time. It is therefore no surprise that 63% of these women told Nielsen and Washingtonpost.com they would “definitely” include the Internet in a marketing campaign targeted to their demographic segment.