Burst: 64.8% consumers will research gifts online

64.8% of consumers plan to research or purchase gifts for the 2003 holiday online, rising from 57.8% who said the same in 2002. 5,482 Internet users ages 18 and older and found specifically that most (79.8%) respondents in the annual income bracket of $100,000 or more plan to use the Internet this holiday season. Still, even the lowest income bracket — those making under $35,000 annually — claims a sizable amount of people who plan to use the Net this holiday, at nearly 60%.

Among those people who plan to purchase gifts online this holiday season, over 57% say they will buy 25% or less of their holiday purchases online.

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