The upside forecast for all sales of brightness enhancement light management films is nearly 11% annual growth to $3.3B in 2011, according to McLaughlin Consulting Group. The forecast also includes an expected case forecast of 6% annual growth, to nearly $2.9B, in 2011. In the expected case LCD panel sales are slower, penetration of LED backlights is more gradual, and pricing for CCFL lamps declines faster.