A 1% price increase at BN.com pushes sales down 4%, making price rises a bad idea. By contrast, the same increase at Amazon reduces sales by only 0.5% ? a net revenue gain.
just the numbers from the world of high-tech
A 1% price increase at BN.com pushes sales down 4%, making price rises a bad idea. By contrast, the same increase at Amazon reduces sales by only 0.5% ? a net revenue gain.