Behavioral targeting advertising is projected to increase by 65% in 2006, as reported by attendees of May iMedia Agency Summit. Nearly 20.8% of all media purchases in 2006 are expected to be behavioral targeting purchases.
just the hard numbers and research data from the world of high-tech
Behavioral targeting advertising is projected to increase by 65% in 2006, as reported by attendees of May iMedia Agency Summit. Nearly 20.8% of all media purchases in 2006 are expected to be behavioral targeting purchases.